{"id":22428,"date":"2025-07-04T17:29:47","date_gmt":"2025-07-04T17:29:47","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22428"},"modified":"2025-07-04T17:29:49","modified_gmt":"2025-07-04T17:29:49","slug":"ads-are-coming-to-whatsapp","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22428","title":{"rendered":"Ads are coming to WhatsApp"},"content":{"rendered":"<div>\n<div class=\"style__StickyAdWrapper-sc-bb438847-0 HGmPZ\">\n<div style=\"display:flex;position:sticky;top:10px;padding:25px 0px;will-change:opacity\">\n<div style=\"display:flex;flex-direction:column;background-color:#E9EBF7\">\n<div class=\"style__AspectRatioWrapper-sc-456a28cb-0 csXYtH\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;0;height:0;min-100%;max-100%;min-height:100%;max-height:100%\" src=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/07\/4d16710cf53be2a80295ec41ce1b60b425af975f-3840x2160.jpg\"><\/span><\/div>\n<div style=\"display:flex;flex-direction:column;padding:20px 27.5px\">\n<div data-ad-copy=\"true\"><span><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>AI, meet ROI. <\/strong>MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.<\/p>\n<p><\/span><span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">For the more than 11 years since Meta acquired WhatsApp, the messaging app remained an outlier in the company\u2019s portfolio for one major reason: it wasn\u2019t an ad-supported platform. As recently as 2023, Meta had denied any considerations of integrating ads into the platform. It was in keeping with a mantra developed by WhatsApp\u2019s co-founders, Jan Koum and Brian Acton, which read, \u201cNo ads! No games! No gimmicks!\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">That all changed on Monday when Meta announced at Cannes Lions that it would, in the next few months, begin introducing ads in the WhatsApp Updates tab, which hosts the app\u2019s Channels and Status features and sees more than 1.5 billion daily users.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Ads in Status, Meta wrote in its announcement, will allow users to find businesses and \u201cstart a conversation with them about a product or service they\u2019re promoting.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">That\u2019s not all: Meta also said it would roll out a paid subscription model to WhatsApp Channels that want to offer subscriber-only updates for a fee, similar to YouTube and Twitch, as well as Promoted Channels, which will recommend Channels to users in the app\u2019s Channel directory.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Private practice?<\/strong> WhatsApp, which has more than 3 billion monthly active users worldwide, has historically been advertised as a place to send private, encrypted messages. After the announcement, Meta seemed focused on getting ahead of any concerns users might have about how ads could change that. Nicola Mendelsohn, head of the global business group at Meta, wrote in a post on LinkedIn that WhatsApp ads \u201cwon\u2019t disrupt people\u2019s messaging or change the privacy of messages with friends and family.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">WhatsApp has been running its biggest-ever campaign since May called \u201cNot Even WhatsApp,\u201d which assures viewers that no one can read encrypted messages on the app outside of senders and recipients. As part of the campaign, Meta installed OOH \u201cprivacy mirrors\u201d in New York, London, Delhi, and S\u00e3o Paulo last week.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Over the years, WhatsApp has faced multiple rounds of backlash over privacy concerns. Earlier this year, its Meta AI integrations sparked outcry from some users worried about data-scraping; soon after that, WhatsApp introduced an Advanced Chat Privacy feature, which it says blocks chat participants from \u201cexporting chats, auto-downloading media to their phone, and using messages for AI features.\u201d WhatsApp also faced criticism in 2021 for a privacy policy update that many believed allowed for personal data sharing with Facebook. WhatsApp postponed but ultimately followed through on the update, which was accompanied by an international, privacy-focused ad campaign.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>A little data, as a treat:<\/strong> As part of today\u2019s announcement, Meta stated in a blog post on its website that personal messages, calls, and statuses will remain end-to-end encrypted, and the company will only use \u201climited info\u201d to target ads, like \u201ccountry or city, language, the Channels you\u2019re following, and how you interact with the ads you see.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">When Facebook bought WhatsApp in 2014, Koum wrote in a blog post that WhatsApp was built \u201caround the goal of knowing as little about you as possible\u201d and assured users that \u201cif partnering with Facebook meant that we had to change our values, we wouldn\u2019t have done it.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/06\/16\/ads-are-coming-to-whatsapp?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control. For the more than 11 years since Meta acquired WhatsApp, the messaging app remained an outlier in the company\u2019s portfolio for one major reason: it wasn\u2019t an ad-supported platform. As [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ads are coming to WhatsApp | Brandiary<\/title>\n<meta name=\"description\" content=\"AI, meet ROI. 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