{"id":22407,"date":"2025-06-29T17:24:48","date_gmt":"2025-06-29T17:24:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22407"},"modified":"2025-06-29T17:24:49","modified_gmt":"2025-06-29T17:24:49","slug":"reddit-is-looking-outside-the-us-to-build-its-sports-communities","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22407","title":{"rendered":"Reddit is looking outside the US to build its sports communities"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Like on many social media platforms, sports communities tend to gather on Reddit to discuss everything from memes to stats. The platform is home to more than 1,000 active sports communities generating 249 million monthly engagements, according to data Reddit shared last year.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cReddit has always been a home for the leagues and the fans,\u201d Jonathan Flesher, Reddit\u2019s VP of business development and partnerships, told Marketing Brew at Cannes Lions. Even so, there wasn\u2019t historically \u201cmuch of a holistic push behind\u201d partnering with teams and leagues, he said.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">But last summer, Reddit \u201ctook a page out of Twitter\u2019s book,\u201d Fletcher told us\u2014in part thanks to Reddit\u2019s head of content partnerships, Sarah Rosen, who previously worked at the company now known as X. At that point, Reddit started working more deliberately with sports organizations through a partnership program that\u2019s designed to create additional sports content for users and advertisers alike.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">A year later, Reddit is continuing to grow the program, he said, especially among sports communities outside the US.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Revving up:<\/strong> The first group of organizations involved in the program are all based in the US but have fans around the world, including the NFL, NBA, MLB, PGA Tour, and Nascar.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The NFL has had a presence on Reddit since 2019, and has been testing out the channel for a few years. During its 2023 season, the league opened video content to advertisers, and last year, it hosted a live AMA with Pro Bowl players, which it followed up with a schedule release AMA ahead of the 2024 season.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">With Nascar, Reddit teamed up with JD Motorsports and driver Ryan Vargas in 2022 to wrap his car in a design that featured the usernames of hundreds of members of the r\/Nascar community as a nod to the fans. It was a hit. \u201cThey went nuts,\u201d Flesher said.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>No days off:<\/strong> Sports fans\u2014and advertisers, for that matter\u2014have an appetite for all kinds of content on social, and Reddit is no exception. Highlights almost always perform well for teams and leagues across social platforms, and Flesher said they\u2019ve proven a popular product among Reddit advertisers, too. During one test campaign that ran against video content from the NFL as part of the partnership program, an alcoholic beverage brand saw an 11-point increase in purchase intent, a 9-point increase in favorability, and almost a 6-point bump in awareness, according to the platform.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-14f00b84-1 jysDZg inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Reddit could eventually offer advertisers sponsored sports AMAs, Flesher told us. That kind of content could be particularly useful during offseasons, when leagues lack new highlight clips to share but are eager to continue engaging with their fan bases.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cFans don\u2019t have an offseason,\u201d Flesher said. \u201cIn many ways, you\u2019ll see the activity that happens within a subreddit around a sport can be as engaged or even more engaged in the offseason.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Supercharge:<\/strong> As Reddit leans further into sports, Flesher said he sees opportunities with more global sports, like cricket. Last week, Reddit announced cricket icon and former captain of the Indian national team Sachin Tendulkar as a brand ambassador. Other international sports already have a presence: Last year, Reddit partnered with Serie A to establish the Italian soccer league on the platform.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">While Reddit might sometimes be considered a place for die-hard sports fans, who might gather on the platform to get in the weeds about topics like the mechanics of Formula 1 cars in r\/F1Technical, there\u2019s also space for more casual fans; the r\/formuladank subreddit, for instance, is filled with memes as opposed to talk of different types of tires.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Going forward, Reddit wants to foster it all, Flesher said.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cWhat we\u2019re trying to do with all the leagues is help bring the casual fans into becoming more superfans, and then the uninitiated into the casual fan,\u201d he said. \u201cIt\u2019s that entire pyramid of fandom.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><em>Correction 6\/24\/2025: This piece has been edited to update Jonathan Flesher\u2019s title.<\/em><\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/06\/24\/reddit-sports-partnerships?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit. Like on many social media platforms, sports communities tend to gather on Reddit to discuss everything from memes to stats. The platform is home to more than 1,000 active sports communities generating 249 million monthly engagements, according to data Reddit shared last year. \u201cReddit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reddit is looking outside the US to build its sports communities | Brandiary<\/title>\n<meta name=\"description\" content=\"You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22407\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit is looking outside the US to build its sports communities | Brandiary\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=22407\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-29T17:24:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-29T17:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/06\/1751217888_577561066d5663af15cbc91b196f7801d5c4cec3-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22407#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22407\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Reddit is looking outside the US to build its sports communities\",\"datePublished\":\"2025-06-29T17:24:48+00:00\",\"dateModified\":\"2025-06-29T17:24:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22407\"},\"wordCount\":722,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22407#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22407\",\"url\":\"https:\/\/mysourcefunding.com\/?p=22407\",\"name\":\"Reddit is looking outside the US to build its sports communities | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-06-29T17:24:48+00:00\",\"dateModified\":\"2025-06-29T17:24:49+00:00\",\"description\":\"You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22407#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22407\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22407#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reddit is looking outside the US to build its sports communities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reddit is looking outside the US to build its sports communities | Brandiary","description":"You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=22407","og_locale":"en_US","og_type":"article","og_title":"Reddit is looking outside the US to build its sports communities | Brandiary","og_description":"You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss","og_url":"https:\/\/mysourcefunding.com\/?p=22407","og_site_name":"Brandiary","article_published_time":"2025-06-29T17:24:48+00:00","article_modified_time":"2025-06-29T17:24:49+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/06\/1751217888_577561066d5663af15cbc91b196f7801d5c4cec3-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=22407#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=22407"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Reddit is looking outside the US to build its sports communities","datePublished":"2025-06-29T17:24:48+00:00","dateModified":"2025-06-29T17:24:49+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=22407"},"wordCount":722,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=22407#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=22407","url":"https:\/\/mysourcefunding.com\/?p=22407","name":"Reddit is looking outside the US to build its sports communities | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-06-29T17:24:48+00:00","dateModified":"2025-06-29T17:24:49+00:00","description":"You\u2019ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=22407#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=22407"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=22407#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Reddit is looking outside the US to build its sports communities"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22407"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22407\/revisions"}],"predecessor-version":[{"id":22409,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22407\/revisions\/22409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/22408"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}