{"id":22374,"date":"2025-06-20T17:14:48","date_gmt":"2025-06-20T17:14:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22374"},"modified":"2025-06-20T17:14:49","modified_gmt":"2025-06-20T17:14:49","slug":"cannes-2025-au-revoir","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22374","title":{"rendered":"Cannes 2025: Au revoir"},"content":{"rendered":"<div>\n<div class=\"style__StickyAdWrapper-sc-bb438847-0 HGmPZ\">\n<div style=\"display:flex;position:sticky;top:10px;padding:25px 0px;will-change:opacity\">\n<div style=\"display:flex;flex-direction:column;background-color:#E9EBF7\">\n<div class=\"style__AspectRatioWrapper-sc-456a28cb-0 csXYtH\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;0;height:0;min-100%;max-100%;min-height:100%;max-height:100%\" src=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/06\/1750439688_633_4d16710cf53be2a80295ec41ce1b60b425af975f-3840x2160.jpg\"><\/span><\/div>\n<div style=\"display:flex;flex-direction:column;padding:20px 27.5px\">\n<div data-ad-copy=\"true\"><span><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>AI, meet ROI. <\/strong>MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.<\/p>\n<p><\/span><span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Happy Friday, and long time, no see! It\u2019s the last day of the festival, and we\u2019ve still got a lot of ground to cover\u2014much like anyone who had back-to-back engagements on opposite sides of the Croisette.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">On Thursday, I left my Mercedes hat at home and headed back to Sport Beach to see McLaren driver Oscar Piastri, McLaren Racing CEO Zak Brown, and CMO Louise McEwen speak about building the McLaren brand on and off the track. It was an interesting discussion, especially given that McLaren is among the oldest and most historic teams on the grid, but went 26 years without winning a Constructors\u2019 Championship before ending the streak last year.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Of course, I couldn\u2019t end the week without talking about women\u2019s sports, so I had lunch with Stagwell brand consultancy Redscout\u2019s CEO Ivan Kayser and CMO Ashley Shaffer to talk about their work with teams including Seattle Reign FC. I also sat down with Stephanie Martin, the chief marketing and communications officer of League One Volleyball (LOVB), and Rosie Spaulding, president of LOVB\u2019s pro division.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">LOVB announced a new ownership group for its Austin team this week that includes Spurs Sports &amp; Entertainment, and Spaulding told me sponsorship interest has been strong. The pro league had 30 brands on board before it even played its first season this year, she said, with more to be announced\u2014and, ideally, even more to come as a result of conversations in Cannes.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cOur fan base is female-forward, very digitally oriented,\u201d Martin said, adding that \u201cpeople really want to connect with\u201d that kind of consumer.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Despite my best efforts, I couldn\u2019t put off talking about AI any longer, and I discussed some of its potential use cases for gathering and implementing consumer data for personalization with Mark Abraham, North American leader for Boston Consulting Group\u2019s marketing, sales, and pricing practice. Unsurprisingly, he noted that AI was a topic CEOs were expecting to learn more about throughout the week.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>MVP(s) of the day:<\/strong> VaynerX, for cocktails and macarons to end Day 4, and the Female Quotient, for an inspiring sports panel featuring Olympic gymnast Jordan Chiles, US Women\u2019s National Soccer Team head coach Emma Hayes, and F1 Academy driver Alisha Palmowski. I guess I was a little starstruck (or exhausted, or dehydrated, or all of the above), because I walked out of the Female Quotient\u2019s event space without my laptop. Special shoutout to the FQ\u2019s chief commercial officer (and former Morning Brewer) Jason Schulweis for the save.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Least valuable player:<\/strong> Me, again, for losing my laptop. I also made a few other rookie mistakes this week, including thinking I wouldn\u2019t get blisters (I did, even in sneakers) and not packing enough clothes to allow myself 2\u20133 showers per day. Also, everyone who RSVPed to events you didn\u2019t make it to\u2026So, basically, all of us.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Make sure to keep reading Marketing Brew in the coming weeks for more stories about all the sports marketing talk that went down in the south of France. Now, time to do what I\u2019ve been dreaming of since the beginning of the week and finally go for a swim.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/06\/20\/cannes-2025-au-revoir?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control. Happy Friday, and long time, no see! It\u2019s the last day of the festival, and we\u2019ve still got a lot of ground to cover\u2014much like anyone who had back-to-back engagements [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannes 2025: Au revoir | Brandiary<\/title>\n<meta name=\"description\" content=\"AI, meet ROI. 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