{"id":22365,"date":"2025-06-17T17:11:48","date_gmt":"2025-06-17T17:11:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22365"},"modified":"2025-06-17T17:11:50","modified_gmt":"2025-06-17T17:11:50","slug":"rodeos-rose-and-rubbing-elbows-with-the-greats","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22365","title":{"rendered":"Rodeos, ros\u00e9, and rubbing elbows with the greats"},"content":{"rendered":"<div>\n<div class=\"style__StickyAdWrapper-sc-bb438847-0 HGmPZ\">\n<div style=\"display:flex;position:sticky;top:10px;padding:25px 0px;will-change:opacity\">\n<div style=\"display:flex;flex-direction:column;background-color:#E9EBF7\">\n<div class=\"style__AspectRatioWrapper-sc-456a28cb-0 csXYtH\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;0;height:0;min-100%;max-100%;min-height:100%;max-height:100%\" src=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/06\/4d16710cf53be2a80295ec41ce1b60b425af975f-3840x2160.jpg\"><\/span><\/div>\n<div style=\"display:flex;flex-direction:column;padding:20px 27.5px\">\n<div data-ad-copy=\"true\"><span><\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>AI, meet ROI. <\/strong>MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.<\/p>\n<p><\/span><span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Bonjour from Day 2 of Cannes Lions! I still haven\u2019t learned any French (or had time to visit a local grocery store), but I have already made some new discoveries in sports marketing.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Just when I\u2019d thought I\u2019d written about every sport on the face of the earth, I met Deirdre Lester, CEO of Teton Ridge, a western sports and lifestyle brand working to promote sports like bull riding. It\u2019s very <em>Ransom Canyon<\/em>, and given the rise of western shows like that or <em>Yellowstone<\/em>, don\u2019t be surprised if someone in your life (read: me) suddenly becomes a rodeo aficionado.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Speaking of unexpected fandom, I also had a chance to listen to a conversation at Dentsu Beach House between McLaren Racing CMO Louise McEwen, Hilton CMO Mark Weinstein, and Harry Benjamin, co-host of BBC\u2019s Formula 1 podcast <em>F1: Chequered Flag<\/em>. As a big McLaren fan (yes, before they won the Constructors\u2019 Championship last year, and yes, thanks to <em>Drive to Survive<\/em>), it was fascinating to hear about the reinvention of the McLaren brand in recent years, Hilton\u2019s longstanding partnership with the team, and the growing F1 fanbase.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">More to come on both of these topics from Marketing Brew once I get more than about five seconds of downtime in my Airbnb (although, looking at my schedule for the next few days, that\u2019s not looking likely to happen in the near future).<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">This afternoon, I moderated a panel about fandom and engagement featuring Claire Nance, head of global gaming at Activision Blizzard; Bob Gruters, president of ReachTV; and Chad Latz, chief innovation officer at Burson.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">For now, I\u2019ll leave you with this not-so-humble brag: Last night, I sat next to UCLA basketball star Lauren Betts at a dinner where Sue Bird, Megan Rapinoe, Ashlyn Harris, Allyson Felix, Rennae Stubbs, and a handful of other women\u2019s sports legends were also in attendance. I was doing my best to pretend not to be absolutely starstruck.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>MVP of the day:<\/strong> Dentsu, my coffee vendor of choice for the morning.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Least valuable player:<\/strong> The air-conditioning unit in my Airbnb, which sprung a leak in the middle of the night. Maybe that\u2019s why I have the sudden urge to cover some water sports\u2014or just go for a swim.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/06\/17\/cannes-2025-rodeos-rose-and-rubbing-elbows-with-the-greats?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control. Bonjour from Day 2 of Cannes Lions! I still haven\u2019t learned any French (or had time to visit a local grocery store), but I have already made some new discoveries [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rodeos, ros\u00e9, and rubbing elbows with the greats | Brandiary<\/title>\n<meta name=\"description\" content=\"AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. 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