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Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\nPaula Veale is chief marketing and communications officer at The Ad Council, where she has spent most of her career. She has also served on numerous boards, including The Ad Club of New York\u2019s ANDY Committee, The American Cancer Society of New York\u2019s Communications and Marketing Advisory Committee, and the Advisory Committee of The Strang Cancer Prevention Center\u2019s Child Health Initiative.<\/p>\n
Favorite project you\u2019ve worked on? <\/strong>Working on our Covid-19 Vaccine Education Initiative was an extraordinary experience. It was amazing to see so many brands and organizations come together during such a challenging time. We released our first Covid-19 response content and resources just five days after the pandemic was declared by the World Health Organization. Later, we led a historic initiative that reached over 75% of vaccine-eligible Americans. We were able to build trust during a time of uncertainty and help people make informed choices for themselves and their families. To give you an idea of the magnitude, we created over 800 creative assets in 10 languages, working with 280+ partners, and the campaign, which resulted in over 12.5 million website visits, played a significant role in getting over 80% of US adults vaccinated. This effort showed how powerful communications from trusted messengers can be, and it\u2019s one of the highlights of my career.<\/p>\nWhat\u2019s your favorite ad campaign? <\/strong>There are so many campaigns that I love. Our \u201cAdoption from Foster Care\u201d campaign uses heart and humor to inspire prospective parents to welcome children and teens into their families. The campaign has helped more than one million children find loving homes. We also just launched our \u201cAgree to Agree\u201d campaign that tackles youth gun violence by highlighting common ground and mutual understanding. And \u201cDon\u2019t Wait. Reach Out\u201d encourages veterans to seek help and support when struggling with mental health, reminding them that reaching out is a sign of strength. The campaign has saved so many lives.<\/p>\n\n
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Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
One thing we can\u2019t guess from your LinkedIn profile: <\/strong>My deep connection to New Hampshire\u2014the best state in the country! With its tiny 13 miles of coastline, my home state has a special place in my heart. I love bringing a bit of New Hampshire\u2019s free spirit into my work.<\/p>\nWhat marketing trend are you most optimistic about? Least? <\/strong>I\u2019m really excited about the impact influencer marketing and trusted messengers can have on inspiring action for social good. We know from our experience that the messenger is as important as the message. Whether they are content creators, healthcare professionals, athletes, or community leaders, they have a unique ability to connect with their audiences and help move the needle. We\u2019ve all seen the significant impact that influencer marketing has had with consumer products, but I think we\u2019re only seeing the beginning of their potential to drive social change. Their authenticity and connection with their audiences make them invaluable to our causes. We\u2019ve seen a really meaningful impact, particularly with issues like mental health, where these messengers can help reduce stigma.<\/p>\nI\u2019m also cautiously optimistic about integrating AI into marketing and advertising, and the social impact space. We all know AI can provide a lot of value, helping create efficiency and innovation. But, particularly in purpose-driven marketing, it\u2019s important to have the right safeguards in place to ensure ethical use, eliminate bias, and keep our efforts authentic.<\/p>\n
What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>On with Kara Swisher<\/em> is a must-listen. Each episode has valuable insights. Kara\u2019s conversations with leaders across our country and her take on current trends are always on point.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Paula Veale is chief marketing and communications officer at The Ad Council, where she has spent most of her career. She has also served on numerous boards, including The Ad Club of New York\u2019s ANDY […]<\/p>\n","protected":false},"author":1,"featured_media":22342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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