{"id":22332,"date":"2025-06-06T17:00:47","date_gmt":"2025-06-06T17:00:47","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22332"},"modified":"2025-06-06T17:00:48","modified_gmt":"2025-06-06T17:00:48","slug":"netflix-patent-could-automate-content-clipping-as-streamer-aims-to-boost-discoverability","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22332","title":{"rendered":"Netflix patent could automate content-clipping as streamer aims to boost discoverability"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Netflix has received a patent for technology that automatically extracts \u201ccompelling portions\u201d of shows and movies and collates clips designed to encourage viewers to check out more programming, according to a patent published by the United States Patent and Trademark Office last month.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">The application notes something that is probably obvious to most TV and movie fans, which is that clips can be a useful way to entice viewers to check out additional programming. Typically, a member of an editorial team at a streamer works on compiling clips that showcase the most eye-catching scenes, according to the application, but it notes that such work can be laborious and time-consuming, especially as a platform\u2019s content library grows.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Beyond that, the humans tasked with identifying clips could bring their subjective viewpoints to the task, a \u201cdrawback\u201d that could muddle the selection process, the application reads.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cIf the editorial assistant watching the media content item has an aversion to the main actor in the media content item, then the editorial assistant may subconsciously avoid selecting compelling sequences of events that feature the main actor,\u201d the patent notes. \u201cAs a result, the resulting clips can have sub-optimal effectiveness.\u201d<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Netflix\u2019s patented tech is designed to automate that work. The tool is a \u201cclip application\u201d that seeks to identify \u201ccompelling\u201d content based on certain criteria (like when specific characters appear onscreen) and cluster shot sequences from that content to build clips, according to the patent.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-14f00b84-1 jysDZg inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">Basically, Netflix \u201cis trying to automate it so they can plug more stuff\u2026so they can get more people to watch, so they can make more money,\u201d Shane Hunter, a patent attorney, partner, and post grant co-chair at Sunstein LLP who reviewed the filing for Marketing Brew, said.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">It\u2019s worth noting that patenting a technology does not mean that a company has plans to use it. A spokesperson for Netflix declined to comment.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\"><strong>Go big or go home:<\/strong> The new patent comes as Netflix has put a lot of firepower into making its shows and movies more discoverable on its platform. Last month, it held an inaugural virtual product event, unveiling plans for a new home-screen interface designed to offer improved programming suggestions, as well as features like a flexible canvas that better showcases limited-time programming like live sports or Netflix games updates. It\u2019s also adding more descriptive blurbs that include information like when a show is an Emmy award-winner. It\u2019s also testing a vertical video feed on its mobile app that viewers can swipe through, TikTok-style, to discover content.<\/p>\n<p class=\"dist__StyledText-sc-1ef9199a-8 zNSXu\">\u201cWe\u2019ve always been about constant improvement,\u201d Netflix\u2019s president of advertising, Amy Reinhard, said last month at the streamer\u2019s upfront pitch to advertisers. \u201cIt\u2019s why we keep improving our products, including our TV homepage, launching in a couple days, that is making it even easier for people to find the right title at the right moment.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/06\/06\/netflix-patents-a-content-clipping-tool-after-overhauling-its-platform-to-boost-discoverability?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened. Netflix has received a patent for technology that automatically extracts \u201ccompelling portions\u201d of shows and movies and collates clips designed to encourage viewers to check out more programming, according to a patent published by the United States Patent and Trademark [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix patent could automate content-clipping as streamer aims to boost discoverability | Brandiary<\/title>\n<meta name=\"description\" content=\"Automated clips and trailers powering content recommendation on a streaming service? 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