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Fubo is getting in the zone.<\/p>\n
Capitalizing on growing demand for women\u2019s sports like basketball and volleyball, the streamer introduced a hub for women\u2019s sports content to its home page earlier this month, where viewers can find programming including live games and documentaries. The first advertiser integration is set to roll out Saturday in time with the second weekend of the WNBA season, VP of Ad Sales Jennifer Monson shared exclusively with Marketing Brew.<\/p>\n
\u201cThe advertiser interest and the amount of response that we\u2019ve had from launching this women\u2019s hub has been huge for us,\u201d she said.<\/p>\n
Fubo declined to name the inaugural sponsor ahead of the activation going live this weekend, but Monson said it\u2019s a financial services brand running a campaign across the hub, spanning inventory like pause ads and interactive ads. Fubo also has another financial services brand signed on to advertise in the hub, both new clients for the streamer whose campaigns amount to \u201cabout seven figures in revenue,\u201d she said.<\/p>\n
Follow the fandom:<\/strong> It\u2019s not just brands that are interested in Fubo\u2019s women\u2019s sports content; the idea for the hub, called the Women\u2019s Sports Zone, came about as a result of viewership trends, Monson said. Audience demand \u201creached a fever pitch\u201d last year, she said, when Caitlin Clark and the 2024 draft class joined the WNBA, helping spur record-breaking viewership last season.<\/p>\nIt was around that time, Monson said, that advertisers started expressing growing interest in women\u2019s sports content on Fubo, including brands from categories that hadn\u2019t historically been spending much in the sports space.<\/p>\n
\u201cWe saw our viewership numbers going way up, but then we also saw a big call from advertisers who wanted to really lean in and support women\u2019s sports,\u201d she said. \u201cIt was just a general demand from both sides of the market, where people were asking, \u2018How can we align with women\u2019s sports from an advertising [perspective], and how can we watch more women\u2019s sports?\u2019\u201d<\/p>\n
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From there, creating the Women\u2019s Sports Zone \u201cwas just natural,\u201d Monson said: 61% of Fubo subscribers use the platform to watch women\u2019s sports, according to the company.<\/p>\n
Brand wagon:<\/strong> The Fubo ad sales team has been pitching the hub during upfronts season, Monson told us. For brands that want to activate in the space, she said her team will help create custom activations that can include a \u201cbranded skin\u201d that spans the entire page, pause ads, and interactive ads like trivia questions or other games.<\/p>\nWomen\u2019s Sports Zone advertisers can also retarget audiences in men\u2019s sports on Fubo, too, Monson added. Ideally, she said, the campaigns will span beyond logo placements, a sentiment that\u2019s shared by other leagues and brands in women\u2019s sports.<\/p>\n
\u201cWe wanted something that\u2019s not going to be just a logo slap,\u201d Monson said. \u201cWe really want brands to align with the culture, the energy, the momentum of women\u2019s sports.\u201d<\/p>\n
Given the timing of the rollout with the start of the WNBA season, that league will be particularly prominent for now, but Monson said the Women\u2019s Sports Zone is also set to include plenty of content around sports like volleyball, Olympic sports, and the NCAA down the line.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Fubo is getting in the zone. Capitalizing on growing demand for women\u2019s sports like basketball and volleyball, the streamer introduced a hub for women\u2019s sports content to its home page earlier this month, where viewers can find programming including live games and documentaries. The first advertiser integration is set to roll out Saturday in time […]<\/p>\n","protected":false},"author":1,"featured_media":22294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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