{"id":22287,"date":"2025-05-22T16:40:50","date_gmt":"2025-05-22T16:40:50","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22287"},"modified":"2025-05-22T16:40:51","modified_gmt":"2025-05-22T16:40:51","slug":"marketing-budgets-stagnate-from-2024-to-2025-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22287","title":{"rendered":"Marketing budgets stagnate from 2024 to 2025: report"},"content":{"rendered":"

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Sometimes no news is good news.<\/p>\n

According to Gartner\u2019s annual CMO Spend Survey, the average marketing budget represents 7.7% of total company revenue in 2025, which is the exact same share as last year.<\/p>\n

This year\u2019s flatline comes after two years of declines in marketing budgets as a percentage of company revenue, but the majority of CMOs still expressed concerns about their budgets, and are making some cuts as they look to save money and boost efficiency, according to Gartner.<\/p>\n

Same as it ever was?<\/strong> Marketing budgets took a dive in 2021 and have yet to return to pre-pandemic levels, the Gartner surveys show. The 2025 survey was conducted in February and March among about 400 CMOs and other marketing execs across North America, the UK, and Europe, largely from companies with over $1 billion in annual revenue.<\/p>\n

The fact that the average budget percentage didn\u2019t change from 2024 to 2025 is potentially both good and bad, Gartner analysts wrote in their report on the survey. While it represents an end to the trend of post-pandemic budget decreases, the budgets as of recent years seem \u201cinsufficient to meet the needs\u201d of many CMOs, the analysts wrote.<\/p>\n

\u201cFor CMOs, this may be as good as it gets for 2025, as lingering volatility significantly increases the likelihood of in-year budget cuts,\u201d they wrote.<\/p>\n

CMOs from companies in the consumer products, manufacturing, and pharmaceutical industries on average reported the largest marketing budgets as a share of their revenue, while healthcare, travel and hospitality, and IT and business services companies reported the smallest.<\/p>\n

Chopping block:<\/strong> In order to save money, CMOs are cutting back their spending on key resources like agencies and labor, per the report.<\/p>\n