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Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n How would you describe your job to someone who doesn’t work in marketing? <\/strong>I feel like Tom Hanks in Big<\/em> sometimes. This is the job I imagined advertising would be like when I was a kid. I get to think of incredibly fun and unusual ideas for major clients like McDonald\u2019s, Mars, Valvoline, Pepsi, and Subway, present those concepts in meetings, and if all goes well, produce those thought-starters as fully developed commercials or video content that\u2019s viewed by millions of people across the country.<\/p>\n Favorite project you\u2019ve worked on? <\/strong>Probably the campaign we created for Dentsu Creative and Subway amplifying their Footlong Sidekicks menu right before last year\u2019s Super Bowl. My team was involved from pre- to post- and worked very swiftly on a tight timeline to deliver an integrated content campaign starring IG star Tank Sinatra, host of Tank\u2019s<\/em> Good News <\/em>on GSTV, to complement the advertising creative, which featured Travis Kelce and Patrick Mahomes. In the final weeks leading up to the Super Bowl, GSTV came up with a splashy on-screen activation to promote the new Footlong Sidekicks, drive restaurant visitation, and complement the new brand spots with Mahomes and Kelce. Taking cues from the brief\u2019s key insight that \u201cSidekicks are the unapologetic escape that you need in your day,\u201d the GSTV team enlisted the services of Tank Sinatra for a branded content segment that identified 18,799 GSTV locations within one mile of a Subway restaurant and alerted the viewer that they were less than 5,280 footlong churros, cookies, or pretzels from their nearest Subway location.<\/p>\n Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n What\u2019s your favorite ad campaign? <\/strong>Of all time? Easy. \u201cHalftime in America\u201d out of Wieden+Kennedy for Chrysler. I remember being in a loud room full of friends at my old apartment during the Super Bowl, and that grizzled voice of Clint Eastwood cut through the clutter like a hot knife through butter. The copy, the edit, the placement\u2014all of it was brilliant.<\/p>\n One thing we can’t guess from your LinkedIn profile: <\/strong>I\u2019m a dad. I don\u2019t speak much about my family or my personal life online, but it\u2019s the most rewarding job I\u2019ve ever had (present company excluded!)<\/p>\n What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m most optimistic about the democratization of content. Everyone and anyone can make content and it opens up a great deal of opportunities for collaboration.<\/p>\n What makes me sad? AI voice-overs. As someone who spent years producing spots in Studio West at HRS Recording (shout-out Roy Latham and Howie), it hurts my heart and my hearing when a homogenous voice devoid of emotion is speaking over great video content.<\/p>\n What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I think @moviesethumor hits the nail on the head for anyone in this biz who has spent time on set and with clients. It\u2019s always good for a laugh, and an occasional cry\u2014kidding!<\/p>\n<\/div>\nGet marketing news you’ll actually want to read<\/h5>\n