{"id":22266,"date":"2025-05-15T14:22:47","date_gmt":"2025-05-15T14:22:47","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22266"},"modified":"2025-05-15T14:22:49","modified_gmt":"2025-05-15T14:22:49","slug":"sports-trailers-and-jimmy-kimmel-inside-disneys-upfront-playbook","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22266","title":{"rendered":"Sports, trailers, and Jimmy Kimmel: Inside Disney\u2019s upfront playbook"},"content":{"rendered":"

<\/p>\n

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Disney\u2019s 2025 upfront presentation started with a bang.<\/p>\n

The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening with a performance from the Brooklyn United Drumline. Drum Major Mickey Mouse himself even made an appearance, and he was hardly the only recognizable face to take the stage at the Javits Center.<\/p>\n

In typical Disney fashion, the event was packed with famous actors and athletes, who occasionally ceded the spotlight to Disney execs underscoring the media company\u2019s audience reach, breadth of content, and ad tech capabilities.<\/p>\n

\u201cOur portfolio spans sports, streaming, and stories that connect, [and] content, technology, and culture in ways like no one else can, while building meaningful connections at scale, because to truly reach audiences and be of real brand value, you need three things: an unrivaled content portfolio, technology built for streaming, and a data infrastructure designed for outcomes,\u201d Rita Ferro, Disney\u2019s president of global ad sales, said onstage. \u201cThat\u2019s where the real magic happens.\u201d<\/p>\n

All in one:<\/strong> After Mickey and the marching band, Super Bowl rivals Patrick Mahomes of the Kansas City Chiefs and Saquon Barkley of the Philadelphia Eagles took the stage to introduce Disney CEO Bob Iger and set the tone for a sports-heavy hour and a half.<\/p>\n

Peyton and Eli Manning performed a musical number (only the second most-embarrassing moment for a former pro athlete of upfronts week so far), Stephen A. Smith showed off the new ESPN app, Glen Powell and the Mannings introduced their new Hulu football show Chad Powers<\/em>, and Mahomes previewed an upcoming ESPN docuseries about the Chiefs called The Kingdom<\/em>.<\/p>\n

Earlier in the day, Disney announced its new DTC sports streaming app that will roll out this fall and is called ESPN. Late-night host Jimmy Kimmel, who has roasted Disney and the industry for years, was quick to call out the potential confusion between the ESPN network, the new app, and the sports property\u2019s other streaming app, ESPN+. \u201cThat\u2019s why they call us \u2018Imagineers,\u2019\u201d he said.<\/p>\n

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Full field:<\/strong> Live sports were a point of emphasis throughout the presentation, as Knicks legends Patrick Ewing, Allan Houston, and John Starks helped sports analyst Monica McNutt highlight Disney\u2019s NBA rights, ESPN reporter Laura Rutledge and University of Texas Longhorns head football coach Steve Sarkisian discussed ESPN\u2019s college football portfolio, and NFL legends Jason Kelce, Joe Buck, and Troy Aikman\u2014along with Barkley\u2014spoke about Monday Night Football<\/em> viewership and the 2027 Super Bowl on ESPN and ABC.<\/p>\n

ESPN basketball analysts Elle Duncan, Andraya Carter, and Chiney Ogwumike also announced Vibe Check<\/em>, a women-led sports studio show coming to Disney+ next month. Sports is a \u201cgrowth pillar\u201d for Disney, Adam Monaco, EVP of sales for Disney Advertising, told Marketing Brew ahead of the event.<\/p>\n

\u201cWe are doing more and more multi-year deals on the sports front,\u201d he said. \u201cWe have clients that want to commit to all those valuable assets and keep them for two, four, five-plus years, and so we\u2019re already in market having those conversations.\u201d<\/p>\n

Trailer park:<\/strong> It wouldn\u2019t be the Disney upfront without multiple movie and show trailers. This year, the media company, which owns major studios including Marvel Studios and Lucasfilm, gave its upfront audience a look at Tuesday night\u2019s Andor<\/em> Season 2 finale, Marvel Television\u2019s Wonder Man<\/em>, the upcoming season of The Bear<\/em>, Ryan Murphy\u2019s The Beauty<\/em> and All\u2019s Fair<\/em>, and FX and Hulu\u2019s Alien: Earth<\/em> series.<\/p>\n

Naming rights:<\/strong> In addition to his usual roast, Kimmel added something new to his performance this year. Before appearing on stage, Disney showed a video of Kimmel from a hospital waiting for the birth of his grandchild, while also auctioning off naming rights to the newborn.<\/p>\n

\u201cOver the next few days, our family is expected to see 12% quarterly growth, and we\u2019d like to build on that,\u201d Kimmel joked in the video. \u201cFor the first time ever, your company can put its brand on the legal birth certificate of a human child.\u201d<\/p>\n

Isn\u2019t that what upfronts week is all about?<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Disney\u2019s 2025 upfront presentation started with a bang. The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening with a performance from the Brooklyn United Drumline. Drum Major Mickey Mouse himself even made an appearance, and he was hardly the only recognizable face to take the stage at the Javits Center. In […]<\/p>\n","protected":false},"author":1,"featured_media":22267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nSports, trailers, and Jimmy Kimmel: Inside Disney\u2019s upfront playbook | Brandiary<\/title>\n<meta name=\"description\" content=\"Disney\u2019s 2025 upfront presentation started with a bang.The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening with a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22266\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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