{"id":22260,"date":"2025-05-13T14:20:48","date_gmt":"2025-05-13T14:20:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22260"},"modified":"2025-05-13T14:20:49","modified_gmt":"2025-05-13T14:20:49","slug":"coworking-with-katy-kelley","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22260","title":{"rendered":"Coworking with Katy Kelley"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\">Katy Kelley is SVP, marketing and brand, at Codeword. She\u2019s also worked in senior roles at Ruder Finn, Cohn &amp; Wolfe, and Carrot Creative.<\/p>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing? <\/strong>I\u2019ve always said that my job as a marketer is to know what to say, how to say it, and who needs to hear it to make things happen. Think of it as a cross between a cultural anthropologist, a persuasive writer, and a slightly mad scientist, all focused on creating meaningful connections between what brands offer and the people who will truly value it.<\/p>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\"><strong>What\u2019s your favorite ad campaign? <\/strong>Listen, Mountain Dew finally getting Seal to transform into a seal while singing \u201cKiss from a Rose\u201d for the Super Bowl was the animorph the world needed. Just ridiculous, weird fun.<\/p>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\"><strong>One thing we can\u2019t guess from your LinkedIn profile:<\/strong> You wouldn\u2019t guess that I\u2019m a Dungeon Master, the architect of Dungeons &amp; Dragons campaigns. While I\u2019ve enjoyed playing for decades, I started running my own games a few years ago. It\u2019s been a surprisingly insightful teacher in storytelling, strategic thinking, quick problem-solving, and understanding group dynamics. Plus, I always carry a 20-sided die\u2014you never know when you might need to roll for initiative, or decide what to have for lunch!<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-14f00b84-1 jysDZg inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m most optimistic about the resurgence of IRL experiences. After what felt like an eternity of digital-first (or digital-only), there\u2019s a palpable craving for genuine, in-person connection. The pandemic, as isolating as it was, seems to have reignited a desire for those spontaneous, unscripted conversations and shared moments. I think we\u2019re on the cusp of some really innovative and impactful real-world marketing activations.<\/p>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\">I\u2019m really over the spray-and-pray method. It\u2019s no wonder consumers\u2014and frankly, journalists\u2014are so guarded with their attention. Their inboxes are essentially digital firehoses. This all-or-nothing mentality just leads to everything feeling forgettable and opening emails becoming a dreaded chore. We need more precision and genuine connection and less digital shouting.<\/p>\n<p class=\"dist__StyledText-sc-d254fb16-8 jrWebZ\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend?<\/strong> I love Ana Andjelic\u2019s The Sociology of Business newsletter. If you\u2019re looking to go beyond surface-level trends and really understand the \u201cwhy\u201d behind consumer behavior and brand-building, it\u2019s gold. She has a knack for identifying the deeper cultural forces at play and isn\u2019t afraid to challenge conventional marketing wisdom. Her critical thinking is sharp, and she offers a refreshing perspective on building brands with true cultural relevance.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/05\/12\/coworking-with-katy-kelley?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Katy Kelley is SVP, marketing and brand, at Codeword. She\u2019s also worked in senior roles at Ruder Finn, Cohn &amp; Wolfe, and Carrot Creative. How would you describe your job to someone who doesn\u2019t work [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Katy Kelley | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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