\n
Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in the quarter, according to Comcast\u2019s Q1 earnings call on Thursday.<\/p>\n
As its subscriber base climbs, so is its revenue: the streamer grew revenue to $1.2 billion, a 16% YoY increase, and narrowed its losses from $639 million in the prior-year period to $215 million. With that said, executives said they are bracing for the impact of broader economic uncertainty.<\/p>\n
\u201cWhile we don\u2019t see any noteworthy evidence of economic challenges for the year thus far, the odds have increased that challenges may be approaching,\u201d Michael Cavanagh, Comcast\u2019s president, told investors.<\/p>\n
Sporting goods:<\/strong> While Peacock didn\u2019t have an exclusive NFL wild-card game to boost viewership last quarter like it did in Q124, Cavanagh said that NBCU\u2019s new media rights deal with the NBA, which will bring NBA games to Peacock beginning in the fall will be a \u201claunchpad\u201d for further scaling the streamer\u2019s growth.<\/p>\nIt will also be a main focus of NBCUniversal\u2019s upcoming upfronts presentation.<\/p>\n
\u201cOur content\u2014all of it, but inclusive of the new content from NBA\u2014is going to be a key anchor of what we do around the upfronts,\u201d Cavanagh said.<\/p>\n
Wicked good:<\/strong> NBCU also has several major tentpole movie releases that could boost Peacock following their theatrical releases, including Wicked<\/em>, which was Peacock\u2019s most-watched straight-from-theater film yet, and How to Train Your Dragon, <\/em>which will arrive in theaters in June. On the TV side, don\u2019t forget <\/em>NBC\u2019s upcoming unscripted marketing-agency reality show, On Brand with Jimmy Fallon<\/em>, which seems as if it were designed in a lab to appeal to advertisers.<\/p>\nSpeaking of advertising:<\/strong> Total advertising revenue for Comcast\u2019s media business dropped about 7% last quarter, partially due to a drop-off in political advertising and some sports content seasonality, Jason Armstrong, Comcast\u2019s CFO, told investors. Excluding those factors, \u201cadvertising was relatively flat,\u201d he said. While linear network ad revenue dropped, it increased on Peacock.<\/p>\nLike Cavanagh, Armstrong acknowledged there could be bumps in the road, noting that the \u201ccurrent macroeconomic uncertainty\u201d could impact advertising in future quarters.<\/p>\n
\u201cAdvertising is the category that has shown the most economic-related cyclicality in our business, historically,\u201d he said.<\/p>\n
\n
\n
Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in the quarter, according to Comcast\u2019s Q1 earnings call on Thursday. As its subscriber base climbs, so is its revenue: the streamer grew revenue to $1.2 billion, a 16% YoY […]<\/p>\n","protected":false},"author":1,"featured_media":21869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019 | Brandiary<\/title>\n<meta name=\"description\" content=\"Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22210\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019 | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=22210\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-25T14:01:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T14:01:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/01\/1736398680_a7367d517843b4a728e21c3968262466a1f9bd85-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22210#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22210\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019\",\"datePublished\":\"2025-04-25T14:01:13+00:00\",\"dateModified\":\"2025-04-25T14:01:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22210\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22210#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22210\",\"url\":\"https:\/\/mysourcefunding.com\/?p=22210\",\"name\":\"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019 | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-04-25T14:01:13+00:00\",\"dateModified\":\"2025-04-25T14:01:14+00:00\",\"description\":\"Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22210#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22210\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22210#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019 | Brandiary","description":"Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=22210","og_locale":"en_US","og_type":"article","og_title":"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019 | Brandiary","og_description":"Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in","og_url":"https:\/\/mysourcefunding.com\/?p=22210","og_site_name":"Brandiary","article_published_time":"2025-04-25T14:01:13+00:00","article_modified_time":"2025-04-25T14:01:14+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/01\/1736398680_a7367d517843b4a728e21c3968262466a1f9bd85-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=22210#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=22210"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019","datePublished":"2025-04-25T14:01:13+00:00","dateModified":"2025-04-25T14:01:14+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=22210"},"wordCount":432,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=22210#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=22210","url":"https:\/\/mysourcefunding.com\/?p=22210","name":"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019 | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-04-25T14:01:13+00:00","dateModified":"2025-04-25T14:01:14+00:00","description":"Maybe slow and steady does win the race? NBCU\u2019s streaming service Peacock saw modest growth in Q1, jumping from 36 million to 41 million subscribers in","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=22210#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=22210"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=22210#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Peacock counts 41 million subscribers but execs warn that \u2018challenges may be approaching\u2019"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22210"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22210\/revisions"}],"predecessor-version":[{"id":22211,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22210\/revisions\/22211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/21869"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}