{"id":22180,"date":"2025-04-15T13:50:46","date_gmt":"2025-04-15T13:50:46","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22180"},"modified":"2025-04-15T13:50:47","modified_gmt":"2025-04-15T13:50:47","slug":"coworking-with-audrey-melofchik","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22180","title":{"rendered":"Coworking with Audrey Melofchik"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\">Audrey Melofchik is global chief brand experience officer at VML. She\u2019s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of DDB NY, global client lead at BBDO, and chief client officer at Organic.<\/p>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\"><strong>Favorite project you\u2019ve worked on?<\/strong> Hellmann\u2019s \u201cWhen Sally Met Mayo\u201d was our most recent Super Bowl work for this fantastic Unilever brand. We brought Billy Crystal and Meg Ryan back together at Katz\u2019s Deli to enjoy a delicious sandwich and teased the reunion for weeks on social media, creating tons of buzz and desire for Hellmann\u2019s.<\/p>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\"><strong>What\u2019s your favorite ad campaign? <\/strong>The iconic JWT campaign for De Beers, \u201cA Diamond is Forever.\u201d One of my favorite aspects of this work is that they drove culture when they created the right-hand ring, celebrating that you don\u2019t need a man to buy you a diamond. I love work that drives culture and this is a great example.<\/p>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>This year is all about my son getting married in California this September. We can\u2019t wait to celebrate Tyler and Natalie.<\/p>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\"><strong>What marketing trend are you most optimistic about? <\/strong>Great creative work is finally showing up all the way from brand to shelf. We\u2019ve even baked it into our new model of how we work together on our Unilever team, WPP Unite. Retail marketing used to be detached from the rest of the brand and largely straight promotional offers. Creativity is more important than ever, and you see it everywhere. Just look at the Oreo Codes work we did for Mondelez where we celebrated playful Oreo cookies hidden in plain sight, unlocking offers with every sighting. It was essentially a coupon, but it was also clever marketing at its finest.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-14f00b84-1 jysDZg inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-bac6188c-0 jnRTsW\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\">I have a second trend I\u2019m optimistic about, and that\u2019s AI. We are using AI daily on WPP Open to help us get insights and work more quickly, but also to test a broader range of ideas and to develop creative with technology at the core. It\u2019s a really fun time because we are all learning every day.<\/p>\n<p class=\"dist__StyledText-sc-53b02a2b-8 hBxKva\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>Any pop culture podcast\u2014TMZ\u2019s is my favorite. Great marketing rides on culture, so we have to get away from the marketing jargon and connect to what\u2019s happening in the cultural zeitgeist. Those marketing podcasts definitely have their place, don\u2019t get me wrong, but if you want to connect with people you need to have a gut instinct and knowledge of pop culture. We spend so much time learning marketing jargon\u2014we do that all day! When you are listening to a podcast, you should be connecting to culture.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/04\/14\/coworking-with-audrey-melofchik?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Audrey Melofchik is global chief brand experience officer at VML. She\u2019s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of DDB NY, global client [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Audrey Melofchik | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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