\n
To ban, or not to ban? That continues to be the question\u2014but for now, TikTok is sticking around for at least a few more months.<\/p>\n
On Friday, President Donald Trump said he would sign an executive order to once again delay enforcement of the divest-or-ban law that was passed by Congress and signed by President Biden last year and upheld by the Supreme Court in January. According to the statement, which he posted to Truth Social, TikTok will continue to be allowed to operate in the US for an additional 75 days as Trump seeks to \u201cclose the deal\u201d and sell the app\u2019s US operations to an American owner.<\/p>\n
How did we get here again?<\/strong> After TikTok went dark for one strange weekend in January, Trump signed an executive order delaying enforcement of the ban until April 5, despite the fact that there was apparently no deal in the works, and any delay was only supposed to be allowed if there was \u201cevidence of significant progress\u201d toward a sale. For about a month, TikTok and other ByteDance apps were unavailable from US app stores, as Apple and Google sought to comply with the law, but the apps eventually came back in February.<\/p>\nSince then, it seemed like some people either forgot about the looming April deadline or simply didn\u2019t think the ban would actually go into effect. Data from influencer agency Billion Dollar Boy found that while TikTok creators\u2019 post activity decreased in the week leading up to the January deadline, it was 41% higher in the week leading up to the April 5 deadline.<\/p>\n
The longer the saga has gone on, the fewer people are rooting for the ban to go through, Pew Research has found; only 34% of Americans were in favor of the ban in March of this year, compared to 50% in March 2023.<\/p>\n
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Even with the ban delay and growing favorability among the American public, TikTok\u2019s uncertain future seems to have shaken its US HQ. After the January delay, top executives continued to leave the company, and Business Insider has reported increasing stress and job insecurity among TikTok\u2019s US-based employees. That might not change with an additional 75 days and reports that a deal fell through due to new tariffs on Chinese goods imported into the US.<\/p>\n
What\u2019s next?<\/strong> Reported bidders for the app have ranged from Shark Tank\u2019s<\/em> \u201cMr. Wonderful\u201d and Reddit co-founder Alexis Ohanian to a group of private capital firms, a billionaire from Wyoming, and corporate behemoths like Amazon and Microsoft, though none have emerged as clear frontrunners.<\/p>\nUltimately, it\u2019s the Chinese government\u2019s call if it wants to sell, and with a trade war initiated by the US government now in play, Chinese officials have reportedly indicated they aren\u2019t likely to sign a deal because of it. Trump has previously said he would consider reducing tariffs to help facilitate the deal, but on Monday morning, he threatened additional tariffs on Chinese imports in an escalating trade war that has tanked the stock market and is intensifying fears of a global recession.<\/p>\n
Even if a sale doesn\u2019t happen by mid-June, it is possible that Trump could continue to kick the can down the road, as he\u2019s done twice now, despite both the legal technicalities and potential political ramifications of keeping TikTok operating in the states.<\/p>\n
That could come as bad news to TikTok competitors like Instagram and YouTube, which both seem eager to fill a ByteDance-sized hole in the social media landscape. Both platforms are set to soon roll out video-editing apps that seem eerily similar to ByteDance\u2019s CapCut, and they have been advertising Reels and Shorts to some TikTok users in recent weeks.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"To ban, or not to ban? That continues to be the question\u2014but for now, TikTok is sticking around for at least a few more months. On Friday, President Donald Trump said he would sign an executive order to once again delay enforcement of the divest-or-ban law that was passed by Congress and signed by President […]<\/p>\n","protected":false},"author":1,"featured_media":22169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22168","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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