{"id":22139,"date":"2025-04-02T17:05:05","date_gmt":"2025-04-02T17:05:05","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22139"},"modified":"2025-04-02T17:05:07","modified_gmt":"2025-04-02T17:05:07","slug":"what-is-crowdfunding","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22139","title":{"rendered":"What is crowdfunding?"},"content":{"rendered":"<div>\n<p class=\"p1\">Often one of the biggest hurdles people face when they want to start a business is a lack of funding.<\/p>\n<p class=\"p1\">Launching a new business doesn\u2019t come cheap and if you don\u2019t have a goldmine of personal savings to use, getting your head around business loans, grants and investors can be tricky.<\/p>\n<p class=\"p1\">But what about crowdfunding? This innovative new way of funding a business continues to grow in popularity and could be the answer you\u2019re looking for.<\/p>\n<p class=\"p1\">Crowdfunding can be a gamechanger for smaller startups, but how exactly does it work? Keep reading to discover what crowdfunding is and how you can make it successful.<\/p>\n<div class=\"form-simple\" data-eventcategory=\"feedback\" data-eventaction=\"Email-Subscribe\">\n<form target=\"_blank\" class=\"form-subscribe\" id=\"form-subscribe\">\n<div class=\"form-subscribe-info\">\n<p class=\"form-subscribe-title\">Get the latest startup news, straight to your inbox<\/p>\n<p class=\"form-subscribe-subtitle\">Stay informed on the top business stories with Startups.co.uk\u2019s weekly newsletter<\/p>\n<\/p><\/div>\n<p class=\"form-subscribe-privacy-policy\"> By signing up to receive our newsletter, you agree to our Privacy Policy. You can <strong>unsubscribe<\/strong> at any time. <\/p>\n<\/p><\/form>\n<\/div>\n<h2 class=\"p1\">What is crowdfunding?<\/h2>\n<p class=\"p2\">Crowdfunding is a unique way of raising finance, usually for a new business.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">With crowdfunding you <strong>raise funds by receiving small amounts of money from a large number of people.<\/strong><\/p>\n<p class=\"p2\">Whereas traditional funding methods usually involve a small number of investors or an <span class=\"s1\">angel investor<\/span> contributing large sums of money, crowdfunding switches this round.<\/p>\n<p class=\"p2\">Businesses can make use of social media and crowdfunding platforms in order to <strong>connect with potential investors to raise the money they need.<\/strong><\/p>\n<p class=\"p2\">There are various different types of crowdfunding:<\/p>\n<p class=\"p2\"><b>Reward crowdfunding: <\/b>investors receive an agreed reward for their investment such as free products, acknowledgements or tickets to live events.<\/p>\n<p class=\"p2\"><b>Equity crowdfunding: <\/b>investors receive shares in the company in return for their investment.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\"><b>Donation crowdfunding: <\/b>investors contribute with no expectation of anything in return (e.g. donating to a GoFundMe).<\/p>\n<p class=\"p4\"><b>Debt crowdfunding: <\/b>investors receive their money back over time with interest.<\/p>\n<h2 class=\"p1\">How does crowdfunding work?<\/h2>\n<p class=\"p2\"><strong>Raising money and capital is a key part of running and growing a business<\/strong> and while larger businesses often have no problems securing funding via loans and traditional investors, it can be harder for smaller businesses and startups.<\/p>\n<p class=\"p2\">Enter crowdfunding.<\/p>\n<p class=\"p2\">Crowdfunding works by harnessing the power of the internet and instead of having to choose a single investor, business owners<strong> collect small contributions from people who believe in their idea.<\/strong><\/p>\n<p class=\"p2\">The average crowdfunding campaign can be broken down into these stages:<\/p>\n<ol>\n<li>Choose a crowdfunding type (reward, equity, donation or debt).<\/li>\n<li>Select a crowdfunding platform.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Set your financial goal and timeframe.<\/li>\n<li>Create your campaign, taking the time to develop a strong pitch.<\/li>\n<li>Promote your campaign across social media, email marketing etc.<\/li>\n<li>Keep your investors up to date.<\/li>\n<li>Deliver on your promises.<\/li>\n<\/ol>\n<h2 class=\"p1\">Should I use crowdfunding for my business?<\/h2>\n<p class=\"p3\">Deciding whether or not to use crowdfunding for your business is a big decision. To help you out we\u2019ve listed some of the pros and cons of the funding option.<\/p>\n<h3 class=\"p4\">Crowdfunding pros<\/h3>\n<ul>\n<li>A fast way to raise the money you need.<\/li>\n<li>Provides access to a larger, more diverse group of investors.<\/li>\n<li>A great way to test public reaction to your business idea and receive valuable feedback.<\/li>\n<li>Helps to grow the audience for your business. Many of your investors will also become loyal customers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 class=\"p4\">Crowdfunding cons<\/h3>\n<ul>\n<li>Most crowdfunding platforms charge you a fee.<\/li>\n<li>If you don\u2019t reach your goal, pledged money is often returned to investors leaving you with nothing.<\/li>\n<li>Failed projects can damage your reputation.<\/li>\n<li>If you haven\u2019t got a patent or copyright for your business idea, there\u2019s nothing stopping someone from seeing your crowdfunding campaign and copying your idea.<\/li>\n<\/ul>\n<h2 class=\"p1\">How much does crowdfunding cost?<\/h2>\n<p class=\"p3\">The good news is that <strong>most crowdfunding platforms won\u2019t charge you for publishing your pitch<\/strong>, but they will take anywhere between <strong>5%-12% commission<\/strong> when you reach your target \u2013 so be sure to take this into consideration when planning your budget in your <span class=\"s1\">business plan<\/span>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">Another cost you\u2019ll have to factor in if you opt for crowdfunding is the rewards you offer investors. If you decide on a rewards-based model you\u2019ll need to work out exactly how much the rewards will cost you and factor that into your projections.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2 class=\"p1\">Best crowdfunding platforms<\/h2>\n<p class=\"p2\">As we\u2019ve mentioned, there are various crowdfunding platforms out there, but which ones are the best?<\/p>\n<h3 class=\"p3\">Kickstarter<\/h3>\n<p class=\"p4\">Kickstarter is one of the original crowdfunding platforms and has funded over 250,000 projects since its launch in 2009.<\/p>\n<p class=\"p2\">Kickstarter projects are rewards-based, meaning you can\u2019t offer equity in your business, and successful campaigns also have to pay a 5% commission.<\/p>\n<h3 class=\"p3\">Indiegogo<\/h3>\n<p class=\"p4\">Another popular choice is Indiegogo.<\/p>\n<p class=\"p4\">Unlike Kickstarter, Indiegogo offers a flexible option meaning you\u2019ll receive your pledges even if you don\u2019t reach your goal plus there\u2019s a feature that allows you to keep raising money even once your goal has been reached.<\/p>\n<p class=\"p2\">There\u2019s a 5% commission fee when using Indiegogo.<\/p>\n<h3 class=\"p3\">Crowdcube<\/h3>\n<p class=\"p4\">Crowdcube is a UK-based equity crowdfunding platform.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p4\">While the platform hosts far fewer projects than competitors such as Kickstarter, it does have various features and benefits including the ability to set private and follow-up crowdfunding rounds.<\/p>\n<p class=\"p4\">You\u2019ll pay 7% commission on all funds.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p4\">With so many crowdfunding platforms available, it\u2019s crucial to choose the one that best fits your business model and funding goals.<\/p>\n<h2 class=\"p1\">Successful startups that used crowdfunding<span class=\"Apple-converted-space\">\u00a0<\/span><\/h2>\n<p class=\"p2\">There have been thousands of startups that have successfully used crowdfunding to get their business off the ground.<\/p>\n<p class=\"p2\">Some of our favourite examples include <span class=\"s1\"><b>Runna<\/b><\/span>, a fitness training app that raised \u00a3500,000 via crowdfunding and <span class=\"s1\"><b>The Cheeky Panda<\/b><\/span>, an eco toilet paper company now worth \u00a375million five years after launching via crowdfunding.<\/p>\n<p class=\"p2\">Other notable crowdfunding success stories include <span class=\"s1\"><b>THIS<\/b><\/span> who raised over \u00a38million across two fundraising rounds, deodorant brand <span class=\"s1\"><b>Fussy<\/b><\/span> that started out on the Kickstarter platform and <span class=\"s1\"><b>IMPOSSIBREW<\/b><\/span>, an alcohol-free beer that\u2019s raised almost \u00a31million in crowdfunding since 2022.<\/p>\n<p class=\"p2\">Impressive stuff! If they can do it, why can\u2019t you?<\/p>\n<h2 class=\"p1\">Tips for crowdfunding success<\/h2>\n<p class=\"p2\">Crowdfunding presents a fantastic opportunity for small businesses but it shouldn\u2019t be entered into lightly.<\/p>\n<p class=\"p2\">You\u2019ll need to <strong>carefully consider if it\u2019s right for you<\/strong>. If you do decide to undertake a crowdfunding campaign, here are some top tips for making it a success:<\/p>\n<ul>\n<li><strong>Set<\/strong> <strong>clear and realistic goals<\/strong> that you are confident you can achieve.<\/li>\n<li>Consider <strong>platform fees and taxes etc<\/strong> to ensure you raise the amount of money you need.<\/li>\n<li><strong>Put effort into your campaign page.<\/strong> Hone your pitch, provide images and videos and be clear on your project and why it matters.<\/li>\n<li><strong>Keep your investors updated<\/strong> about the progress of your campaign.<\/li>\n<li><strong>Keep promoting your campaign<\/strong>, don\u2019t expect investors to find you, take your campaign to them.<\/li>\n<li><strong>Ensure you have the time and resources<\/strong> to answer investor questions and discuss your <span class=\"s1\">pitch<\/span> in more detail.<\/li>\n<\/ul>\n<h2 class=\"p1\">Final thoughts<span class=\"Apple-converted-space\">\u00a0<\/span><\/h2>\n<p class=\"p2\">Crowdfunding has transformed the way business ideas become reality, giving small businesses the chance to build a loyal community at the same time as raising funds.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">With the right strategy, your crowdfunding campaign can be more than just a way to raise money, it can be an impactful way to build a loyal community for your brand too.<\/p>\n<p class=\"p2\">If you\u2019ve got a business idea but are unsure how to fund it then crowdfunding could be the answer.<\/p>\n<div class=\"cta-content\" data-eventcategory=\"cta-banner\" data-component=\"cta-image\">\n<div class=\"cta-content-image\">  <\/div>\n<div class=\"cta-content-part\"> <span class=\"cta-content-heading\"> Lucy Nixon &#8211; content writer <\/span> <\/p>\n<p>With 10 years experience in the digital marketing industry, Lucy is a content writer specialising in ecommerce, website building and all things small business. Her passion is breaking down tricky topics into digestible and engaging content for readers. She&#8217;s also committed to uncovering the best platforms, tools, and strategies, researching meticulously to providing hand-on tips and advice.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>Crowdfunding Your Small Business<br \/>Discover how crowdfunding works, the different types available and the best crowdfunding platforms to help you raise money for your business.<\/p>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/startups.co.uk\/funding\/crowdfunding\/what-is-crowdfunding\/\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often one of the biggest hurdles people face when they want to start a business is a lack of funding. Launching a new business doesn\u2019t come cheap and if you don\u2019t have a goldmine of personal savings to use, getting your head around business loans, grants and investors can be tricky. But what about crowdfunding? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-22139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-funding"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is crowdfunding? | Brandiary<\/title>\n<meta name=\"description\" content=\"Often one of the biggest hurdles people face when they want to start a business is a lack of funding.Launching a new business doesn\u2019t come cheap and if\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22139\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is crowdfunding? 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