\n
Google is getting deeper into gaming.<\/p>\n
The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the IAB PlayFronts, an annual industry event centered on highlighting advertising opportunities in gaming.<\/p>\n
More specifically, Roblox is bringing its inventory to Google\u2019s ad-buying platforms. Google will also handle the gaming platform\u2019s programmatic inventory, although Roblox will still maintain a direct-sales team.<\/p>\n
\u201cThis partnership allows us to scale to meet the demand that we both feel and see regularly out there,\u201d Stephanie Latham, VP of global brand partnerships and advertising at Roblox, said during a press roundtable ahead of the announcement.<\/p>\n
So what?<\/strong> Advertisers know gaming is a lucrative business\u2014in-game advertising is expected to bring in $11.5 billion annually by 2028, according to eMarketer\u2014but they haven\u2019t always found ways to easily make inroads into the medium.<\/p>\nRoblox has considerable scale, currently claiming 85 million daily active users, with more than 61% of them 13 years old or older. Latham said that users tend to spend a lot of time on the platform, making it an ideal place for advertisers.<\/p>\n
\u201cWe have the privilege of having these users for almost two and a half hours every day, and the ability you have to tell stories and tell stories in an immersive environment is so much greater than just a few-second scroll,\u201d she said.<\/p>\n
More to come: <\/strong>In addition to the Roblox announcement, Google also rolled out \u201cimmersible\u201d ads, which can be seamlessly placed within video game environments, like 3D billboards, Scott Sheffer, Google\u2019s VP of global partnerships, sell-side monetization, said\u2014just one more way platforms are looking for noninterruptive ways to reach consumers.<\/p>\n\u201cGamers are entrenched and immersed in the worlds that publishers and app developers create, and therefore, it\u2019s really critical that ads don\u2019t detract from that experience,\u201d Sheffer said.<\/p>\n
\n
\n
Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Google is getting deeper into gaming. The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the IAB PlayFronts, an annual industry event centered on highlighting advertising opportunities in gaming. More specifically, Roblox is bringing its […]<\/p>\n","protected":false},"author":1,"featured_media":22131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
Google and Roblox partner on ad deal | Brandiary<\/title>\n<meta name=\"description\" content=\"Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22130\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google and Roblox partner on ad deal | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=22130\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T13:23:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T13:23:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/04\/1743513828_0dc4612b74a6c2ae893fe5c2e28f908ab5a6a551-4000x2667.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22130#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22130\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Google and Roblox partner on ad deal\",\"datePublished\":\"2025-04-01T13:23:48+00:00\",\"dateModified\":\"2025-04-01T13:23:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22130\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22130#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22130\",\"url\":\"https:\/\/mysourcefunding.com\/?p=22130\",\"name\":\"Google and Roblox partner on ad deal | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-04-01T13:23:48+00:00\",\"dateModified\":\"2025-04-01T13:23:49+00:00\",\"description\":\"Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22130#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22130\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22130#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google and Roblox partner on ad deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google and Roblox partner on ad deal | Brandiary","description":"Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=22130","og_locale":"en_US","og_type":"article","og_title":"Google and Roblox partner on ad deal | Brandiary","og_description":"Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox","og_url":"https:\/\/mysourcefunding.com\/?p=22130","og_site_name":"Brandiary","article_published_time":"2025-04-01T13:23:48+00:00","article_modified_time":"2025-04-01T13:23:49+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/04\/1743513828_0dc4612b74a6c2ae893fe5c2e28f908ab5a6a551-4000x2667.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=22130#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=22130"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Google and Roblox partner on ad deal","datePublished":"2025-04-01T13:23:48+00:00","dateModified":"2025-04-01T13:23:49+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=22130"},"wordCount":366,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=22130#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=22130","url":"https:\/\/mysourcefunding.com\/?p=22130","name":"Google and Roblox partner on ad deal | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-04-01T13:23:48+00:00","dateModified":"2025-04-01T13:23:49+00:00","description":"Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=22130#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=22130"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=22130#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Google and Roblox partner on ad deal"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22130"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22130\/revisions"}],"predecessor-version":[{"id":22132,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22130\/revisions\/22132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/22131"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}