{"id":22106,"date":"2025-03-28T13:16:34","date_gmt":"2025-03-28T13:16:34","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=22106"},"modified":"2025-03-28T13:16:36","modified_gmt":"2025-03-28T13:16:36","slug":"as-concern-about-online-teen-safety-mounts-meta-re-ups-its-advertising-offensive","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=22106","title":{"rendered":"As concern about online teen safety mounts, Meta re-ups its advertising offensive"},"content":{"rendered":"

<\/p>\n

\n

As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety features for teens.<\/p>\n

Last week, the platform started running ads promoting Instagram Teen Accounts, a product the company introduced last fall. The update makes accounts belonging to users under the age of 18 private by default, requires users under the age of 16 to get parental approval to change their privacy settings, and blocks messages from accounts teens aren\u2019t following on the platform.<\/p>\n

In the 30-second spot, Meta tells viewers\u2014presumably parents\u2014that \u201cyou\u2019ve always looked out for them, we\u2019re here to do it with you,\u201d over a scene of a mother watching her son cross the street. The ads are running on linear TV, podcasts, digital display ads, and on out-of-home inventory.<\/p>\n

The campaign first started running in September, but was brought back last week to coincide with an announcement that Meta would begin partnering with schools to root out cyberbullying.<\/p>\n

\u201cTeen Accounts were designed with parents\u2019 biggest concerns in mind and have built-in protections that limit who can contact teens and the content they see,\u201d Meta spokesperson Liza Crenshaw told Marketing Brew in an email. \u201cOur ad campaign aims to raise awareness of these changes and help parents understand how to manage their teens\u2019 time on Instagram in a way that works best for their family.\u201d<\/p>\n

The campaign and the new safety features come as Meta has faced increased scrutiny for how teens engage with its platforms, especially Instagram. In 2021, whistleblower Frances Haugen, a former product manager at Facebook, leaked internal documents to the Wall Street Journal that showed that the company had prioritized user engagement over safety and knew that Instagram was especially harmful to teen girls.<\/p>\n

\n
\n
Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Congress has repeatedly considered legislation that would regulate how children and teens use online platforms. This week, Punch Bowl News reported that Kentucky Rep. Brett Guthrie said the Kids Online Safety Act (KOSA) would pass this year. If passed, KOSA would require platforms to take \u201creasonable care\u201d to mitigate harms to minors, like cyberbullying.<\/p>\n

When asked for a statement about KOSA, Crenshaw directed Marketing Brew to a 2023 Medium post written by Antigone Davis, VP and global head of safety at Meta, which calls for \u201cfederal legislation that requires app stores to get parents\u2019 approval whenever their teens under 16 download apps.\u201d<\/p>\n

\u201cThe best way to help support parents and young people is a simple, industry-wide solution where all apps are held to the same, consistent standard,\u201d Davis wrote.<\/p>\n

Some child safety advocates claim Meta\u2019s tools are too little, too late. Josh Golin, executive director of the children\u2019s advocacy group Fairplay, said safeguards like Teen Accounts \u201ccould have and should have been implemented years ago.\u201d<\/p>\n

\u201cInstagram\u2019s so-called Teen Accounts and Meta\u2019s massive publicity campaign to promote them are just a blatant attempt to stave off legislation,\u201d Golin told us in an email. \u201cThe Kids Online Safety Act and the Children and Teens\u2019 Online Privacy Protection Act will require CEOs like Mark Zuckerberg to ensure their platforms are safe and privacy-protective for young people at all times, not just when it\u2019s politically expedient. Parents need KOSA and COPPA 2.0, not Instagram\u2019s PR campaign.\u201d<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety features for teens. Last week, the platform started running ads promoting Instagram Teen Accounts, a product the company introduced last fall. The update makes accounts belonging to users under the […]<\/p>\n","protected":false},"author":1,"featured_media":22107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nAs concern about online teen safety mounts, Meta re-ups its advertising offensive | Brandiary<\/title>\n<meta name=\"description\" content=\"As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22106\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As concern about online teen safety mounts, Meta re-ups its advertising offensive | Brandiary\" \/>\n<meta property=\"og:description\" content=\"As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=22106\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-28T13:16:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T13:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/03\/1743167795_de6148f483fdef21e8df5b1af60dfaa1c1a74390-1180x790.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22106#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22106\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"As concern about online teen safety mounts, Meta re-ups its advertising offensive\",\"datePublished\":\"2025-03-28T13:16:34+00:00\",\"dateModified\":\"2025-03-28T13:16:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22106\"},\"wordCount\":594,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22106#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22106\",\"url\":\"https:\/\/mysourcefunding.com\/?p=22106\",\"name\":\"As concern about online teen safety mounts, Meta re-ups its advertising offensive | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-03-28T13:16:34+00:00\",\"dateModified\":\"2025-03-28T13:16:36+00:00\",\"description\":\"As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22106#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22106\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22106#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As concern about online teen safety mounts, Meta re-ups its advertising offensive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As concern about online teen safety mounts, Meta re-ups its advertising offensive | Brandiary","description":"As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=22106","og_locale":"en_US","og_type":"article","og_title":"As concern about online teen safety mounts, Meta re-ups its advertising offensive | Brandiary","og_description":"As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety","og_url":"https:\/\/mysourcefunding.com\/?p=22106","og_site_name":"Brandiary","article_published_time":"2025-03-28T13:16:34+00:00","article_modified_time":"2025-03-28T13:16:36+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/03\/1743167795_de6148f483fdef21e8df5b1af60dfaa1c1a74390-1180x790.png","type":"image\/png"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=22106#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=22106"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"As concern about online teen safety mounts, Meta re-ups its advertising offensive","datePublished":"2025-03-28T13:16:34+00:00","dateModified":"2025-03-28T13:16:36+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=22106"},"wordCount":594,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=22106#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=22106","url":"https:\/\/mysourcefunding.com\/?p=22106","name":"As concern about online teen safety mounts, Meta re-ups its advertising offensive | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-03-28T13:16:34+00:00","dateModified":"2025-03-28T13:16:36+00:00","description":"As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=22106#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=22106"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=22106#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"As concern about online teen safety mounts, Meta re-ups its advertising offensive"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22106"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22106\/revisions"}],"predecessor-version":[{"id":22108,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22106\/revisions\/22108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/22107"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}