\n
First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads.<\/p>\n
Last week, the electronics retailer announced a tool called Social+ that will let advertisers target Best Buy customers on Facebook and Instagram.<\/p>\n
So what?<\/strong> In recent years, retailers have turned their troves of first-party data into billion-dollar advertising businesses. Retail media networks are expected to account for $130 billion, or 25%, of US media ad spend by 2028, according to eMarketer.<\/p>\nBest Buy\u2019s retail media offering, Buy Buy Ads, was first rolled out in 2022, joining the likes of Walmart, Amazon, and even Uber.<\/p>\n
How does it work? <\/strong>Advertisers will be able to use Best Buy\u2019s first-party data to target its customers using Meta\u2019s automated Advantage+ AI-powered ad tool. The company intends to expand the offering to other social platforms, according to a press release.<\/p>\n\u201cOur world relies on technology more than ever, and no one understands customers who use and love tech better than Best Buy,\u201d Lisa Valentino, president of Best Buy Ads, said in a press release announcing the product. \u201cWe\u2019re excited to launch this in collaboration with Meta. With Social+, we\u2019ve set a new industry standard that will help our partners thrive, boost their return on investment and provide more ways to measure meaningful impact.\u201d<\/p>\n
In 2023, Best Buy announced a similar partnership with Roku, allowing for first-party targeting across Roku\u2019s CTV inventory.<\/p>\n
So what? <\/strong>In recent years, retailers have turned their treasure troves of first-party data into billion dollar advertising businesses. Retail media networks are expected to account for $129 billion in US ad spend by 2028, according to eMarketer.<\/p>\nBest Buy\u2019s retail media offering, Buy Buy Ads, was first rolled out in 2022, joining the likes of Walmart, Amazon, and even Uber.<\/p>\n
Growing the company\u2019s nascent advertising business is a priority for the retailer, according to CEO Corie Barry.<\/p>\n
\u201cWe have recently elevated the focus on our Best Buy Ads business and see fiscal \u201926 as a pivotal year,\u201d she told investors during the company\u2019s latest earnings call. \u201cWe are investing in capabilities that we believe will unleash growth like competitive market-level self-service offerings that allow brands to manage their own advertising buys and new ad products that will expand inventory and customer reach.\u201d<\/p>\n
\n
\n
Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads. Last week, the electronics retailer announced a tool called Social+ that will let advertisers target Best Buy customers on Facebook and Instagram. So what? In recent years, retailers have turned their troves of first-party data into billion-dollar advertising businesses. Retail media networks are expected […]<\/p>\n","protected":false},"author":1,"featured_media":22089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-22088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
Best Buy partners with Meta on ads business | Brandiary<\/title>\n<meta name=\"description\" content=\"First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=22088\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Buy partners with Meta on ads business | Brandiary\" \/>\n<meta property=\"og:description\" content=\"First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=22088\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T13:13:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T13:13:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/03\/1bd1eb977875c013ee7c851abe6fb3e5ae619c61-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22088#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22088\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Best Buy partners with Meta on ads business\",\"datePublished\":\"2025-03-25T13:13:48+00:00\",\"dateModified\":\"2025-03-25T13:13:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22088\"},\"wordCount\":420,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22088#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22088\",\"url\":\"https:\/\/mysourcefunding.com\/?p=22088\",\"name\":\"Best Buy partners with Meta on ads business | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-03-25T13:13:48+00:00\",\"dateModified\":\"2025-03-25T13:13:49+00:00\",\"description\":\"First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=22088#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=22088\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=22088#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Buy partners with Meta on ads business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Buy partners with Meta on ads business | Brandiary","description":"First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=22088","og_locale":"en_US","og_type":"article","og_title":"Best Buy partners with Meta on ads business | Brandiary","og_description":"First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let","og_url":"https:\/\/mysourcefunding.com\/?p=22088","og_site_name":"Brandiary","article_published_time":"2025-03-25T13:13:48+00:00","article_modified_time":"2025-03-25T13:13:49+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/03\/1bd1eb977875c013ee7c851abe6fb3e5ae619c61-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=22088#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=22088"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Best Buy partners with Meta on ads business","datePublished":"2025-03-25T13:13:48+00:00","dateModified":"2025-03-25T13:13:49+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=22088"},"wordCount":420,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=22088#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=22088","url":"https:\/\/mysourcefunding.com\/?p=22088","name":"Best Buy partners with Meta on ads business | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-03-25T13:13:48+00:00","dateModified":"2025-03-25T13:13:49+00:00","description":"First Best Buy sold plasma TVs. Now it\u2019s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=22088#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=22088"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=22088#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Best Buy partners with Meta on ads business"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22088"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22088\/revisions"}],"predecessor-version":[{"id":22090,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/22088\/revisions\/22090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/22089"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}