{"id":21996,"date":"2025-02-22T06:56:11","date_gmt":"2025-02-22T06:56:11","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21996"},"modified":"2025-02-22T06:56:13","modified_gmt":"2025-02-22T06:56:13","slug":"big-tech-ad-giants-plan-to-spend-240-billion-on-ai-in-2025","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21996","title":{"rendered":"Big Tech ad giants plan to spend $240 billion on AI in 2025"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\">Big Tech brought in billions last quarter, but it wasn\u2019t enough to please investors. Of the three largest ad platforms in the US, only Meta beat analyst expectations.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\">One common thread? Executives at Alphabet, Amazon, and Meta evangelized a future with even more AI, and said they\u2019d spend a lot of money to get there. Alphabet, Google\u2019s parent company, said it would invest $75 billion in capital expenditure including data centers that power AI, while Meta said it would spend about $65 billion on \u201cgenerative AI efforts and our core business.\u201d Amazon said, hold my beer, telling investors that it would spend more than $100 billion this year, with a focus on building out generative AI services.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\">Let\u2019s dive into the numbers.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\"><strong>Amazon: <\/strong>The e-commerce juggernaut brought in $17.3 billion from ad sales in Q4, an 18% YoY increase, bringing its total 2024 ad revenue to $56.2 billion. Additionally, the company\u2019s Q4 revenue surpassed Walmart\u2019s quarterly revenue for the first time.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\">With all that said, its revenue outlook fell short of analyst expectations, and shares slipped.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\"><strong>Alphabet:<\/strong> The internet giant, which is still awaiting a ruling on its ad-tech antitrust case, brought in $72.4 billion in ad revenue from Google and YouTube in Q4, but a slowdown in cloud computing sales sent shares falling.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\"><strong>Meta:<\/strong> The company that owns Facebook and Instagram got a gold star for the quarter, beating analyst expectations. It brought in $46.7 billion in ad revenue for the quarter, and ended 2024 with ad revenue of $160 billion.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\">When asked on the company\u2019s Q4 earnings call about its pullback from fact-checking, Meta CFO Susan Li said the company hasn\u2019t \u201cseen any noticeable impact from our content policy changes on advertiser spend.\u201d<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eOGsFs\"><strong>Warning signs?<\/strong> In December, advertising analyst Brian Wieser wrote that he expects US ad revenue to grow 4.5% this year, down from roughly 9% in 2024, citing concerns around tariffs and proposed restrictions on pharma advertising.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9efdcdad-1 iwvSXp inline-subscribe\">\n<div class=\"style__RoundedContainer-sc-59d9816-0 hEwJGY\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/02\/21\/big-tech-ad-giants-plan-to-spend-usd240-billion-on-ai-in-2025?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Tech brought in billions last quarter, but it wasn\u2019t enough to please investors. Of the three largest ad platforms in the US, only Meta beat analyst expectations. One common thread? Executives at Alphabet, Amazon, and Meta evangelized a future with even more AI, and said they\u2019d spend a lot of money to get there. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Tech ad giants plan to spend $240 billion on AI in 2025 | Brandiary<\/title>\n<meta name=\"description\" content=\"Big Tech brought in billions last quarter, but it wasn\u2019t enough to please investors. 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