{"id":21993,"date":"2025-02-21T06:54:52","date_gmt":"2025-02-21T06:54:52","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21993"},"modified":"2025-02-21T06:54:54","modified_gmt":"2025-02-21T06:54:54","slug":"walmarts-ad-business-grows-to-4-4-billion","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21993","title":{"rendered":"Walmart\u2019s ad business grows to $4.4 billion"},"content":{"rendered":"

<\/p>\n

\n

Big blue gets bigger.<\/p>\n

Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the company\u2019s most recent quarterly earnings. In the fourth quarter, Walmart\u2019s global advertising business grew 29%, with Walmart Connect growing 24% in the US.<\/p>\n

Its ad business, though, is still just a fraction of the company\u2019s overall revenue. In its last fiscal year, Walmart posted revenue of $681 billion, up more than 5% YoY.<\/p>\n

So what?<\/strong> Retailers like Walmart and Target make a lot of money selling ads by turning their e-commerce websites and in-store experiences into ad networks. Those retail media networks are expected to account for about a quarter of all US media spend, or $130 billion, by 2028, according to eMarketer.<\/p>\n

The retailer is continuing to expand its ad footprint. In December, Walmart completed its $2.3 billion acquisition of Vizio, which executives said will help power its advertising business.<\/p>\n

\u201cVizio will help us serve customers in new ways to enhance their shopping journeys while also creating new opportunities for advertisers to connect with customers and boost product discovery, empowering brands to realize greater impact from their advertising spend with Walmart,\u201d John David Rainey, EVP and CFO of Walmart, told investors Thursday.<\/p>\n

\n
\n
Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

What else stood out from the call:<\/strong><\/p>\n

On weight loss drugs:<\/strong> \u201cWe saw mid-teens growth in health and wellness, largely due to GLP-1 sales,\u201d Rainey said.<\/p>\n

On tariffs:<\/strong> \u201cTariffs are something we\u2019ve managed for many years and we\u2019ll just continue to manage that,\u201d Walmart CEO and president Doug McMillon said. \u201cWe can\u2019t predict what will happen in the future, but we can manage it really well.\u201d<\/p>\n

On inflation (and egg prices):<\/strong> \u201cThere will always be some anomalies, like what we\u2019re seeing right now with eggs as a result of avian flu last fall,\u201d John Furner, president and CEO of Walmart US, said. \u201cThose things tend to work themselves out over time, so we don\u2019t have a large inflation number planned into this year.\u201d<\/p>\n

On consumer confidence: <\/strong>\u201cWe see a consistent, resilient consumer,\u201d Furner said.<\/p>\n

Zoom out:<\/strong> For the first time, Walmart fell behind Amazon in total revenue. Its ad business is still well behind the e-commerce juggernaut\u2019s own retail media network, which generated $56 billion in ad revenue last year.<\/p>\n

All eyes are now on Target, which is set to share its earnings on March 4. Its Roundel ad network saw \u201cmid-teen growth\u201d in Q3 2024, but the company hasn\u2019t fully disclosed the size of its ad business yet.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Big blue gets bigger. Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the company\u2019s most recent quarterly earnings. In the fourth quarter, Walmart\u2019s global advertising business grew 29%, with Walmart Connect growing 24% in the US. Its ad business, though, is still just […]<\/p>\n","protected":false},"author":1,"featured_media":21994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nWalmart\u2019s ad business grows to $4.4 billion | Brandiary<\/title>\n<meta name=\"description\" content=\"Big blue gets bigger.Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21993\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart\u2019s ad business grows to $4.4 billion | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Big blue gets bigger.Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=21993\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-21T06:54:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T06:54:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/02\/1740120893_ce1d2fa7d279c533db50b3fa95d21e91fae60871-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21993#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21993\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Walmart\u2019s ad business grows to $4.4 billion\",\"datePublished\":\"2025-02-21T06:54:52+00:00\",\"dateModified\":\"2025-02-21T06:54:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21993\"},\"wordCount\":464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21993#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21993\",\"url\":\"https:\/\/mysourcefunding.com\/?p=21993\",\"name\":\"Walmart\u2019s ad business grows to $4.4 billion | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-02-21T06:54:52+00:00\",\"dateModified\":\"2025-02-21T06:54:54+00:00\",\"description\":\"Big blue gets bigger.Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21993#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21993\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21993#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Walmart\u2019s ad business grows to $4.4 billion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Walmart\u2019s ad business grows to $4.4 billion | Brandiary","description":"Big blue gets bigger.Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=21993","og_locale":"en_US","og_type":"article","og_title":"Walmart\u2019s ad business grows to $4.4 billion | Brandiary","og_description":"Big blue gets bigger.Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the","og_url":"https:\/\/mysourcefunding.com\/?p=21993","og_site_name":"Brandiary","article_published_time":"2025-02-21T06:54:52+00:00","article_modified_time":"2025-02-21T06:54:54+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/02\/1740120893_ce1d2fa7d279c533db50b3fa95d21e91fae60871-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=21993#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=21993"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Walmart\u2019s ad business grows to $4.4 billion","datePublished":"2025-02-21T06:54:52+00:00","dateModified":"2025-02-21T06:54:54+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=21993"},"wordCount":464,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=21993#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=21993","url":"https:\/\/mysourcefunding.com\/?p=21993","name":"Walmart\u2019s ad business grows to $4.4 billion | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-02-21T06:54:52+00:00","dateModified":"2025-02-21T06:54:54+00:00","description":"Big blue gets bigger.Walmart\u2019s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=21993#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=21993"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=21993#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Walmart\u2019s ad business grows to $4.4 billion"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21993"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21993\/revisions"}],"predecessor-version":[{"id":21995,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21993\/revisions\/21995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/21994"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}