\n
Live from New York, it\u2019s not just Saturday Night<\/em>.<\/p>\nThis weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a Sunday night red carpet show ahead of Saturday Night Live<\/em>\u2019s three-hour 50-anniversary special at Studio 8H at Rockefeller Center.<\/p>\nAllstate will host a countdown clock leading up to the event, VW cars are driving up to the red carpet, Maybelline will host a \u201cLast Looks Lounge\u201d as SNL50\u2019s official makeup sponsor, and T-Mobile will host a red carpet glambot. Capital One is also set to be there, hosting a fan pit.<\/p>\n
The programming and brand integrations are set to cap off a season throughout which NBCU strategically wove advertisers into SNL<\/em>\u2019s <\/em>milestone year, using some of the sketch comedy series\u2019 most iconic castmembers and sketches old and new to boost revenue and engagement.<\/p>\n\u201cAfter 50 years, it\u2019s going as strong as ever,\u201d Sari Feinberg, NBCUniversal\u2019s SVP of marketing and brand partnerships, advertising and partnerships, told Marketing Brew. \u201cIt’s a place that brands have always wanted to be, and this is really the first time that we\u2019ve opened the doors for partnership in such a big way.\u201d<\/p>\n
Lights, camera, action!<\/h2>\n
Ahead of the red-carpet show, sponsors for the anniversary will see additional visibility on Peacock with placements during the livestream of a Radio City Hall concert celebrating the anniversary on Friday night. Artists like Post Malone, Lady Gaga, and Jelly Roll are set to take to the stage to commemorate the milestone.<\/p>\n
All season long, brands have gotten a front-row seat. NBCU built content campaigns for each of its SNL50 partners, which were \u201cthe crown jewel of each of the partnerships,\u201d Feinberg said; branded content was promoted on linear, streaming, social, and digital.<\/p>\n
The campaigns included SNL<\/em> alums and current cast members, with some of them repurposing popular old SNL<\/em> sketches, Feninberg told us. One 30-second spot for Capital One that debuted on YouTube in November features SNL alums Molly Shannon and Ana Gasteyer recording a podcast with Samuel L. Jackson and promoting the Capital One Savor card; another T-Mobile spot from January featured current SNL<\/em> castmembers Kenan Thompson and Marcello Hern\u00e1ndez singing a reggaeton tune and lauding the brand\u2019s rewards program.<\/p>\n\n
\n
Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Volkswagen, meanwhile, repurposed the popular SNL sketch \u201cThe Californians\u201d with former SNL<\/em> castmembers Kristen Wiig, Fred Armisen, and Bill Hader to highlight its electric bus, the ID. Buzz.<\/p>\nTake the wheel<\/h2>\n
To support the anniversary, advertisers are also hosting their own SNL-branded events, Feinberg said. This week, T-Mobile held an event at its Times Square branch featuring Hernandez and Thompson, and over the weekend, Capital One is hosting two SNL50 parties in New York for Capital One cardholders. (Customers also get a discount on SNL merch if they bought it with their Capital One card in the NBC store.)<\/p>\n
\u201cIt\u2019s still the 50th season up through May, and we\u2019ve really been celebrating in earnest since the summer Olympics,\u201d Feinberg said.<\/p>\n
Brands also bought into the broadcast: Linear and streaming inventory for SNL50 is sold out, Feinberg said Thursday, adding that there was a 51% increase in the likelihood that audiences would search for brands featured in SNL <\/em>compared to in other late-night programming.<\/p>\nLooks like anniversaries are good for business. SNL<\/em> brought in record-setting revenue this season, Feinberg said. In 2024, network media spend on the program exceeded $81 million, 7% more than the $75.5 million spent in 2023, according to data from MediaRadar.<\/p>\n\u201cThis is one of the biggest shows in culture,\u201d she said.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Live from New York, it\u2019s not just Saturday Night. This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a Sunday night red carpet show ahead of Saturday Night Live\u2019s three-hour 50-anniversary special at Studio 8H at Rockefeller Center. Allstate will host a countdown clock leading up to the […]<\/p>\n","protected":false},"author":1,"featured_media":21979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
Brands are getting a front-row seat to \u2018Saturday Night Live\u2019 | Brandiary<\/title>\n<meta name=\"description\" content=\"Live from New York, it\u2019s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21978\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019 | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Live from New York, it\u2019s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=21978\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-16T06:48:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-16T06:48:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/02\/1739688488_e8a1a27f6cb563f9b558211e15f2165fb8541511-2876x1616.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21978#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21978\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019\",\"datePublished\":\"2025-02-16T06:48:07+00:00\",\"dateModified\":\"2025-02-16T06:48:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21978\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21978#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21978\",\"url\":\"https:\/\/mysourcefunding.com\/?p=21978\",\"name\":\"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019 | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-02-16T06:48:07+00:00\",\"dateModified\":\"2025-02-16T06:48:10+00:00\",\"description\":\"Live from New York, it\u2019s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21978#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21978\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21978#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019 | Brandiary","description":"Live from New York, it\u2019s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=21978","og_locale":"en_US","og_type":"article","og_title":"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019 | Brandiary","og_description":"Live from New York, it\u2019s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a","og_url":"https:\/\/mysourcefunding.com\/?p=21978","og_site_name":"Brandiary","article_published_time":"2025-02-16T06:48:07+00:00","article_modified_time":"2025-02-16T06:48:10+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/02\/1739688488_e8a1a27f6cb563f9b558211e15f2165fb8541511-2876x1616.png","type":"image\/png"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=21978#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=21978"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019","datePublished":"2025-02-16T06:48:07+00:00","dateModified":"2025-02-16T06:48:10+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=21978"},"wordCount":638,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=21978#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=21978","url":"https:\/\/mysourcefunding.com\/?p=21978","name":"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019 | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-02-16T06:48:07+00:00","dateModified":"2025-02-16T06:48:10+00:00","description":"Live from New York, it\u2019s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=21978#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=21978"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=21978#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Brands are getting a front-row seat to \u2018Saturday Night Live\u2019"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21978"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21978\/revisions"}],"predecessor-version":[{"id":21980,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21978\/revisions\/21980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/21979"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}