\n
Turns out people will tune into the Super Bowl even if it\u2019s a blowout.<\/p>\n
Sunday\u2019s game on Fox between the Philadelphia Eagles and Kansas City Chiefs saw an estimated 127.7 million viewers across linear and streaming, according to Nielsen, making it not only the largest big-game audience in TV history but also the largest audience for a single-network telecast in TV history.<\/p>\n
Fox-owned streaming platform Tubi, which streamed the Super Bowl for free this year, saw an average minute audience of 13.6 million and hit a peak of 15.5 million concurrent streams, according to the company.<\/p>\n
Across all of Tubi\u2019s game-day programming, which included a red-carpet event hosted by Olivia Culpo, Tubi recorded 24 million unique viewers, the streamer said.<\/p>\n
\u201cTubi started as a scrappy underdog in streaming,\u201d Anjali Sud, Tubi\u2019s CEO, wrote in a company release about the figures. \u201cThis is a full-circle moment as we achieve new levels of scale and cultural resonance with viewers.\u201d<\/p>\n
About 4 million more people tuned in to the game than last year, when an average of 123.7 million viewers tuned in to watch the Chiefs beat the San Francisco 49ers in overtime across CBS channels and on Paramount+. Overall, viewership was up 3% year over year.<\/p>\n
Crystal clear:<\/strong> Tubi\u2019s livestream didn\u2019t appear to suffer any major issues, unlike some other streams from platforms that have also recently leaned into live sports. The stream was relatively smooth, despite a small handful of complaints on X from users who had technical issues, according to streaming analyst Dan Rayburn, who liveblogged the stream.<\/p>\nUnderdog no more?<\/strong> Tubi\u2019s been scaling considerably since its acquisition by Fox in 2020. As of last month, it counted 97 million monthly active users, and the company said its users streamed more than 10 billion hours of programming last year. Earlier this month, the streamer released its first scripted series, a comedy called The Z-Suite <\/em>that stars Lauren Graham as an advertising exec, and it has introduced content initiatives like Stubios, a production program focused on cultivating creators.<\/p>\n\n
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Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Turns out people will tune into the Super Bowl even if it\u2019s a blowout. Sunday\u2019s game on Fox between the Philadelphia Eagles and Kansas City Chiefs saw an estimated 127.7 million viewers across linear and streaming, according to Nielsen, making it not only the largest big-game audience in TV history but also the largest audience […]<\/p>\n","protected":false},"author":1,"featured_media":21970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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