<\/p>\n
In November, actor Walton Goggins of The Righteous Gemstones<\/em> and Fallout <\/em>fame got into the eyewear game. Alongside a formal press release, Goggins released five futuristic ski goggle\u2013style glasses in bold colors with names like Cumulonimbus and Limoncello. They retail for $150 a pair.<\/p>\n The shades\u2014called Walton Goggins Goggle Glasses and marketed on a website with a slick video of Goggins wearing the things and dancing to jazz\u2014were swiftly covered by publications like GQ, the Hollywood Reporter, and People. \u201cYes, Walton Goggins really launched an eyewear line called \u2018Goggins Goggles,\u2019\u201d GQ\u2019s headline reads.<\/p>\n On Wednesday, it was revealed that the goggles are featured in an elaborate Super Bowl campaign for the web services company GoDaddy, which made a name for itself in the early aughts with provocative and sexist Super Bowl ads.<\/p>\n Fara Howard, GoDaddy\u2019s CMO, told Marketing Brew that the campaign was \u201cnot a stunt\u201d but said the company helped Goggins \u201cbirth his idea\u201d for the glasses after it decided to enter the big game last year. Maggie Gallant, a spokesperson for Goggins Goggles, said that the actor came up with the idea for the product line prior to working with GoDaddy on the campaign. After the announcement this week, the Goggins Goggles website began to feature a banner highlighting that it was built with GoDaddy\u2019s AI-powered tools, with an invitation for visitors to try it out for themselves.<\/p>\n So yes, Walton Goggins really has an eyewear line called Walton Goggins Goggle Glasses\u2014and it\u2019s part of a Super Bowl ad.<\/p>\n