{"id":21945,"date":"2025-02-05T06:10:50","date_gmt":"2025-02-05T06:10:50","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21945"},"modified":"2025-02-05T06:10:53","modified_gmt":"2025-02-05T06:10:53","slug":"pringles-calls-in-famous-moustaches-for-a-celeb-forward-super-bowl-spot","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21945","title":{"rendered":"Pringles calls in famous moustaches for a celeb-forward Super Bowl spot"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop culture to the forefront.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">The stackable chip brand, helmed by its moustachioed mascot, Mr. P, is making its eighth appearance in the Big Game, and this time, he\u2019ll be alongside celebrities well known for their facial hair: actor Nick Offerman, NBA star James Harden, and Kansas City Chiefs head coach Andy Reid, plus some heartthrob energy brought by Adam Brody and Mr. Potato Head.<\/p>\n<p><iframe loading=\"lazy\" title=\"Pringles | The Call of The Mustaches\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/0x-nGdi_3_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">The ad, set to a parody of the \u201960s Batman TV show theme song, marks the first time Pringles has leveraged a fuller celebrity cast at the Super Bowl, and it was important to be intentional about who they chose to include beyond just their famous facial hair, according to Sarah Reinecke, Kellanova\u2019s US VP of marketing, salty snacking.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">\u201cWe wanted to borrow celebrities that were famous for their \u2019staches,\u201d Reinecke told Marketing Brew. \u201cWe also wanted some talent that just really brought a lot of different audiences together.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-31cb6c8c-8 ekFpgi\">Funny guys<\/h2>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">Pringles worked with FCB on the ad\u2019s creative, a process that Reinecke described as full of \u201cchemistry.\u201d While the brand prioritized getting celebrities with moustache authority, the agency brought \u201creally unexpected breakout humor,\u201d Reinecke said.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">In the production process, the stars of the ad also shot behind-the-scenes spots designed specifically for social media. In one, Adam Brody kicks off a TikTok-native trend by \u201cpassing the phone\u201d to someone with a moustache that \u201ccan expertly work a table saw\u201d\u2014in this case, Offerman. Offerman passes the phone to Harden, and on it goes.<\/p>\n<p><iframe loading=\"lazy\" title=\"Pass the Phone: Pringles Edition\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/wUXt5lx1La8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">It\u2019s all part of what Reinecke calls Pringles\u2019s \u201c60 days of Super Bowl\u201d approach, which expands the team\u2019s efforts far beyond its single Super Bowl spot. The team also has plans to continue running the ad in different formats, including an extended version, through the first half of the year.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-9efdcdad-1 iwvSXp inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-59d9816-0 hEwJGY\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">\u201cWe have a lot of the work leading up to it, the teasers, the tease to the teasers, some great lo-fi social engagements behind the spot. We have a lot of press with the spot reveal itself, and then we have a lot of retail execution behind it,\u201d Reinecke said. \u201cThat was another kind of key part of us is, How does Pringles\u2026really make fame-making work, and really make commercial-making work?\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-31cb6c8c-8 ekFpgi\">Building hype<\/h2>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">When it first began teasing this year\u2019s ad, Pringles leaned into a sense of mystery around the celebrities who would be featured in the spot. In an Instagram post, for example, the brand displayed four Pringles cans featuring Mr. P-style silhouettes of Brody, Offerman, Harden, and Reid, encouraging fans to guess who might star in the ad before the official reveal.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">\u201cAs we planned our approach, we really looked at how we could create multiple pulses in coverage,\u201d Reinecke said. \u201cThat was the value of doing things in a bit of a cadence.\u201d<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">The team focused particularly on social channels to build engagement leading up to the ad\u2019s debut in an effort to \u201creach audiences that would tune in on game day, but that could also tune in before,\u201d Reinecke said. The focus came after the team did an exercise comparing its Super Bowl plans over the years and identified \u201cpivots\u201d where it had previously leveraged social media, she told us.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">With all of its Super Bowl efforts this year, Reinecke said elevating brand assets like Mr. P and its signature can was key to making sure that while the ad leans on celebrity presence, it isn\u2019t about star power alone.<\/p>\n<p class=\"dist__StyledText-sc-31cb6c8c-8 eIOiAk\">\u201cYou can have a lot of brands seeking fame,\u201d Reinecke said. \u201cWe are seeking fame. I think we\u2019re doing it in a way that is really ownable and recognizable by us.\u201d<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/02\/04\/pringles-super-bowl-ad-moustaches-nick-offerman-james-harden?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop culture to the forefront. The stackable chip brand, helmed by its moustachioed mascot, Mr. P, is making its eighth appearance in the Big Game, and this time, he\u2019ll be alongside celebrities well known for their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21945","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pringles calls in famous moustaches for a celeb-forward Super Bowl spot | Brandiary<\/title>\n<meta name=\"description\" content=\"Celebrities are no stranger to the Super Bowl ad stage. 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