{"id":21915,"date":"2025-01-26T05:48:37","date_gmt":"2025-01-26T05:48:37","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21915"},"modified":"2025-01-26T05:48:38","modified_gmt":"2025-01-26T05:48:38","slug":"social-media-ads-and-ai-are-top-of-mind-for-marketers-this-year-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21915","title":{"rendered":"Social media ads and AI are top of mind for marketers this year: report"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">Whatever happens to TikTok, marketers are planning to keep spending big on social media.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">That\u2019s according to a new report from omnichannel ad platform Mediaocean, which has since 2021 been surveying marketers about consumer and tech trends for a series of biannual reports on outlooks for the industry. The seventh and latest installment, which is based on surveys conducted in November, indicates some of \u201cthe most important trends set to impact marketers this year,\u201d Brian Wieser, principal Madison and Wall, wrote in the report.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">Here are a few to keep in mind during the first half of the year.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\"><strong>Channel in:<\/strong> Social, digital display and video, and CTV ads are expected to stay hot in 2025, according to Mediaocean\u2019s survey of almost 700 marketers across brands, agencies, media companies, measurement firms, and tech platforms.<\/p>\n<ul>\n<li>More than two-thirds of respondents said they plan to increase their spend on social (68%) and digital display and video (67%).<\/li>\n<li>More than half (55%) said they\u2019ll up their spend on CTV.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">Radio and audio, national and local TV, and print ads, on the other hand, might be out for some marketers this year: More respondents said their budgets for those channels are decreasing rather than increasing, but majorities in each category said they plan to maintain their spend from 2024 to 2025.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\"><strong>Eyes on AI:<\/strong> Perhaps unsurprisingly, Mediaocean found that generative AI is \u201cthe most critical consumer technology and media trend\u201d for marketers this year, surpassing CTV and streaming as of the November survey.<\/p>\n<ul>\n<li>Nearly two-thirds of respondents said GenAI is the most important consumer trend they were watching, up eight percentage points from July.<\/li>\n<li>When it comes to CTV and streaming, 56% of marketers said that was their top trend in both the November and July surveys.<\/li>\n<li>Respondents ranked TikTok and social video as the third most important in both surveys.<\/li>\n<\/ul>\n<div class=\"style__InlineSubscribeWrapper-sc-db6b001b-1 iDUnqU inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-59d9816-0 hEwJGY\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">Marketers themselves are mostly using AI for data analysis, market research, and copywriting, per the report. Similarly, automation ranked as marketers\u2019 fastest-growing investment, and was the only ad capability that saw an increase in the share of respondents deeming it \u201ccritical\u201d from July to November, according to Mediaocean.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">Performance-driven paid media, measurement and attribution, and brand advertising, however, outranked automation as the top three critical investments.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\"><strong>Cookie crumbles:<\/strong> The report also found that marketers are growing less concerned about the depreciation of third-party cookies. In 2023, 39% said that \u201clack of preparedness for cookieless future and other data deprecation relating to consumer privacy and walled gardens\u201d was one of their main concerns, a share that dropped to 31% last year.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">Now, \u201cadvertisers are most worried about the decline in the ability to measure campaign effectiveness on tech platforms and the open web,\u201d according to Mediaocean, with 45% selecting that as their biggest media and marketing concern as of November.<\/p>\n<p class=\"dist__StyledText-sc-6e3bf5f0-8 iLFAfu\">Consumers avoiding ads, reach and frequency management, and lack of third-party data access were also cause for concern for some marketers. Mediaocean suggests that \u201cembracing multi-ID solutions\u201d could help address several of those issues.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/01\/24\/social-media-ads-ai-top-of-mind-for-marketers-mediaocean?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whatever happens to TikTok, marketers are planning to keep spending big on social media. That\u2019s according to a new report from omnichannel ad platform Mediaocean, which has since 2021 been surveying marketers about consumer and tech trends for a series of biannual reports on outlooks for the industry. The seventh and latest installment, which is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media ads and AI are top of mind for marketers this year: report | Brandiary<\/title>\n<meta name=\"description\" content=\"Whatever happens to TikTok, marketers are planning to keep spending big on social media.That\u2019s according to a new report from omnichannel ad platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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