{"id":21906,"date":"2025-01-23T05:43:29","date_gmt":"2025-01-23T05:43:29","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21906"},"modified":"2025-01-23T05:43:31","modified_gmt":"2025-01-23T05:43:31","slug":"netflix-clearing-300-million-subscribers-plans-another-price-hike","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21906","title":{"rendered":"Netflix, clearing 300 million subscribers, plans another price hike"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">Fresh off of record-breaking subscription growth, Netflix is raising its prices\u2014again.<\/p>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">The streamer, which reported a record 302 million subscribers worldwide during its Q424 earnings call on Tuesday, will increase the price of its ad-supported tier from $6.99\/month to $7.99\/month. The streamer\u2019s ad-free memberships will also see price increases beginning at $2 per month, depending on the tier.<\/p>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">It\u2019s the first time Netflix has raised prices since October 2023.<\/p>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">The price increases come as Netflix\u2019s Q4 subscriber growth beat analyst expectations. The streamer added nearly 19 million new subscribers in the final quarter of 2024.<\/p>\n<ul>\n<li>In the United States and Canada, where Netflix makes the most money per member monthly, the streamer grew its paid memberships to 89.63 million, up from 84.80 million in Q3.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">Be sure to mark those figures down: After this earnings call, Netflix will no longer announce subscriber numbers unless it crosses a major milestone, execs announced last year.<\/p>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">Netflix credited some of that growth to several high-profile originals, including the second season of <em>Squid Game, <\/em>which is slated to be one of the most-watched original seasons ever on the platform; the action thriller <em>Carry-On<\/em>, which was one of the platform\u2019s most-watched movies; and continued investment in live programming like its Jake Paul vs. Mike Tyson fight and NFL programming.<\/p>\n<ul>\n<li>Viewers engage with Netflix content for an average of two hours a day per paid membership and watch an average of seven movies a month, according to the company\u2019s quarterly letter to shareholders.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\"><strong>All about ads: <\/strong>On the ads side, more than 55% of Netflix sign-ups in Q4 in countries where Netflix\u2019s ads tier is available were for its ads plan, according to the shareholder letter. Ad tier membership grew by almost 30% quarter over quarter, the company said. On an investor call, Netflix co-CEO Greg Peters highlighted the growth of the platform\u2019s in-house ad-tech platform, which rolled out in Canada last year and is set to hit the US in April, which he said would help \u201cdeliver more critical capabilities to advertisers.\u201d<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-db6b001b-1 epsSav inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__RoundedContainer-sc-59d9816-0 dNKhDU\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">\u201cYou can say that 2025 is the year that we transition from crawl to walk,\u201d he said. \u201cA big part of that is standing up our own ad stack.\u201d<\/p>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">As it grows its ads capabilities, the streamer also introduced Extra Member with Ads, a new option available in 10 countries that allows subscribers to add additional users for $6.99\/month.<\/p>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\"><strong>Do it live:<\/strong> Netflix\u2019s extensive push into live programming in Q4 seemed to pay off for the streamer.The two NFL games it aired on Christmas Day, one of which included a performance by Beyonc\u00e9, averaged minute audiences of between 30 million and 31 million , co-CEO Ted Sarandos told investors Tuesday. The Paul-Tyson boxing match, meanwhile, became the most-streamed sports event in history, the company claimed.<\/p>\n<p class=\"dist__StyledText-sc-4f5442b0-8 fEBsEa\">Netflix also began airing <em>WWE Raw<\/em> earlier this month, which drew roughly 5 million views in its first week, about twice the audience it averaged on linear TV. There is more sports programming coming soon: last month, the streamer announced it had secured the exclusive rights to air the 2027 and 2031 FIFA Women\u2019s World Cup.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/01\/22\/netflix-clearing-300-million-subscribers-plans-another-price-hike?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fresh off of record-breaking subscription growth, Netflix is raising its prices\u2014again. The streamer, which reported a record 302 million subscribers worldwide during its Q424 earnings call on Tuesday, will increase the price of its ad-supported tier from $6.99\/month to $7.99\/month. The streamer\u2019s ad-free memberships will also see price increases beginning at $2 per month, depending [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix, clearing 300 million subscribers, plans another price hike | Brandiary<\/title>\n<meta name=\"description\" content=\"Fresh off of record-breaking subscription growth, Netflix is raising its prices\u2014again.The streamer, which reported a record 302 million subscribers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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