{"id":21883,"date":"2025-01-15T05:19:45","date_gmt":"2025-01-15T05:19:45","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21883"},"modified":"2025-01-15T05:19:47","modified_gmt":"2025-01-15T05:19:47","slug":"pop-culture-trends-that-shaped-email-marketing-in-2024","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21883","title":{"rendered":"Pop culture trends that shaped email marketing in 2024"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-78ba7709-1 eRzJlf inline-subscribe\">\n<div class=\"style__RoundedContainer-sc-59d9816-0 dNKhDU\">\n<h5 class=\"inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\">The beginning of the year might be the start of Hollywood\u2019s awards season, but good cinema can provide marketing fodder all year.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\">Blockbuster references, sports lingo, and Taylor Swift filled customers\u2019 inboxes as some of the top email marketing trends last year, according to e-commerce marketing company Omnisend. In its Year in Email report, Omnisend analyzed 1.25 million email campaigns sent by businesses last year to identify patterns that paint an image of digital correspondence trends that feel eerily similar to a scroll through Pop Base\u2019s X feed.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\"><strong>Movie and music mania:<\/strong> In a year that started with <em>Oppenheimer <\/em>taking home most major awards, movie references were similarly winners in the email marketing world. But awards-season favorites weren\u2019t what led the pack\u2014instead, Omnisend found that of the emails mentioning movies, 21.9% referenced Spider-Man, 21.1% brought up Batman, and 16.1% introduced <em>Inside Out 2<\/em>.<em> <\/em>Other top-mentioned franchises included Dune, Avengers, Mad Max, and Avatar.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\">Though there seems to be a steady case of reboot fatigue among consumers, marketers seem largely undeterred. For slightly fresher references, TV series were the way to go\u2014<em>The Bear<\/em>, <em>House of the Dragon<\/em>, and <em>Bridgerton<\/em> chief among them.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\">In the second and final year of the Eras Tour, Taylor Swift added \u201cmost mentioned artist in email campaigns\u201d to her long list of accolades. Of the emails analyzed that referenced musical artists, Omnisend found that 43% mentioned Swift. Drake came in No. 2 with 17% of email marketing mentions, and Swift\u2019s oft-compared pop peer Beyonc\u00e9 came in at No. 6, with 5% of email mentions.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\"><strong>Going for gold: <\/strong>During an Olympic year, the world was blessed with new sports stars to get behind, no matter what country fans were rooting for. Ilona Maher and Stephen Nedoroscik won the hearts of Team USA supporters, while Australia\u2019s Raygun brought breaking to the world (and internet) stage\u2014and hey, whether she was successful is in the eye of the beholder.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\">The Olympics was prevalent in email marketing, too, with 31.6% of email campaigns mentioning sports touching on the event, Omnisend found. The NBA and Super Bowl weren\u2019t too far behind, at 29.9% and 18.2%, respectively.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\">Looking ahead, Omnisend\u2019s expert predicts that all of these pop culture in-groups will lead the way to email marketing ultra-personalization.<\/p>\n<p class=\"dist__StyledText-sc-dd9a3893-12 dnrOVX\">\u201cBy using data from past customer interactions, as well as leveraging AI, brands will increasingly create emails that feel uniquely tailored, targeting everything from niche fandoms like indie games to local sports teams,\u201d Greg Zakowicz, senior e-commerce expert at Omnisend, said in a release detailing the report\u2019s findings.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/01\/14\/pop-culture-trends-that-shaped-email-marketing-in-2024?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. The beginning of the year might be the start of Hollywood\u2019s awards season, but good cinema can provide marketing fodder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pop culture trends that shaped email marketing in 2024 | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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