{"id":21880,"date":"2025-01-14T05:16:28","date_gmt":"2025-01-14T05:16:28","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21880"},"modified":"2025-01-14T05:16:30","modified_gmt":"2025-01-14T05:16:30","slug":"coworking-with-jeaneen-andrews-feldman","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21880","title":{"rendered":"Coworking with Jeaneen Andrews-Feldman"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-b82cc9e3-12 bCHGiF inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 cPcVuV inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Jeaneen Andrews-Feldman is chief marketing officer of ad-tech platform Simpli.fi. Prior to joining Simpli.fi, she was chief marketing and experience officer for the Society for HR Management, and she helped develop performance marketing strategies at agencies and brands including Merkle, AT&amp;T, and Sprint.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>Favorite project you\u2019ve worked on? <\/strong>A little over a year ago, I spearheaded Simpli.fi\u2019s brand transformation. This was a major undertaking, as we were challenged with differentiating the Simpli.fi brand from the many ad-tech companies that all tend to look alike and say the same things. It was important for the company to break apart from the \u201csea of sameness,\u201d and we were able to do just that while successfully bringing previously acquired companies and employees under one umbrella of Simpli.fi.\u2026The project also had an employee engagement component, as we wanted our employees to be ambassadors and amplify our brand voice. To rally our employees, we created a communications platform called #OneSimplifi, which continues to receive positive feedback.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>What\u2019s your favorite ad campaign?<\/strong> I really enjoyed Salesforce\u2019s \u201cTeam Earth\u201d campaign. First of all, who doesn\u2019t love Matthew McConaughey? But also, the ads were extremely engaging, energizing, and narrative-driven. Plus, I appreciated that the ads were focused on driving environmental responsibility. The ads were a great example of the power of CTV as well. Known for getting the right message to the right people, CTV allowed Salesforce to use tailored messaging in the ads it distributed across premium streaming platforms to target and drive engagement with decision-makers at potential business partners.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>Earlier in my career, when I worked in AT&amp;T\u2019s technology division, my job was to sell backup power to large utility companies. You wouldn\u2019t have guessed it now, but I would often be seen with a hard hat on and work boots in a generating plant. That was many years ago, and my career has taken many twists and turns, but none compared to that hands-on sales experience, which has influenced how I think about the partnership that marketing and sales must have.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m most excited to see how AI will further influence marketing. We\u2019re already seeing AI being used in areas like content and creative, but there are endless possibilities. With so many trends emerging in the marketing space, I can\u2019t say there is anything that I\u2019m not optimistic about.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I like Scott Galloway\u2019s podcast, <em>The Prof G<\/em>. He is always interesting and tends to talk not only about marketing but also other business disciplines, along with career and even advice about life. I\u2019d highly recommend this podcast to anyone in the marketing field or anyone looking for positive business advice.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/01\/13\/coworking-with-jeaneen-andrews-feldman?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Jeaneen Andrews-Feldman | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21880\" \/>\n<meta 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