{"id":21853,"date":"2025-01-04T04:14:15","date_gmt":"2025-01-04T04:14:15","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21853"},"modified":"2025-01-04T04:14:17","modified_gmt":"2025-01-04T04:14:17","slug":"cmos-on-the-biggest-challenges-they-anticipate-in-2025","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21853","title":{"rendered":"CMOs on the biggest challenges they anticipate in 2025"},"content":{"rendered":"

<\/p>\n

\n

Marketing might be fun, but no one said it would be easy.<\/p>\n

In the new year, marketers are facing new technology, new consumer habits and preferences, and a constantly shifting landscape (like the fate of a TikTok ban that\u2019s now in the hands of the Supreme Court).<\/p>\n

We asked marketers about the biggest challenges they anticipate facing in 2025 to find out straight from the source what they think will be their biggest hurdles\u2014and find out what opportunities could be waiting on the other side.<\/p>\n

Staying agile<\/h2>\n

Manu Orssaud, CMO, Duolingo:<\/strong> Our marketing and brand-building strategy has always prioritized being culturally relevant and connecting our brand to the fandoms and topics that are top of mind for our audience, while inserting our humor and authenticity into those conversations. The challenge remains the same for us: it\u2019s about filtering through the noise to identify the most impactful opportunities through cultural moments and topics of interest. In that sense, to be relevant, you need to have a constant pulse on culture and what people care about. You can\u2019t plan quarters ahead; you need to stay agile. You have to constantly evolve your plans and react with urgency to what people care about in the here and now, and execute fast.<\/p>\n

Suzanne Kounkel, global and US CMO, Deloitte:<\/strong> If asked, \u201cHow would you do the work if all the constraints were removed?\u201d The answer lies in using technology to be more efficient, helping unlock our potential to make a bigger impact by freeing up time needed to use our creative superpowers and amp up personalization efforts.<\/p>\n

Scaling strategy<\/h2>\n

Andy Judd, CMO, Poppi:<\/strong> Evolving our current marketing model is an exciting challenge. Moving at the speed of culture is at the heart of what we do, and we take pride in it. As we continue to grow rapidly, our focus is on scaling this approach\u2014ensuring we show up at the right events, truly connect with new audiences, and continue [to] delight our core customers in unexpected ways.<\/p>\n

Adapting to changing culture and consumers<\/h2>\n

Cathy Oh, marketing officer, TV and mobile service business and Samsung ads, Samsung Electronics:<\/strong> Looking ahead to 2025, the biggest challenge\u2014and opportunity\u2014I see is adapting to the rapidly changing ways consumers interact with ads, especially as interactivity becomes standard across TV and streaming platforms. This evolution creates exciting possibilities for deeper engagement through tools like QR codes, gamified experiences, and real-time interactions. At the same time, it challenges us to continuously innovate and refine our strategies to meet consumers where they are, delivering seamless, personalized experiences.<\/p>\n

\n
\n
Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Today\u2019s viewers move seamlessly across devices\u2014switching between their TV, mobile phone, desktop, and even smart speakers. This cross-platform behavior presents a unique opportunity for advertisers to create cohesive, meaningful connections. Our focus is on staying ahead of these changes to ensure we maximize the potential of every screen to engage audiences in smarter, more impactful ways.<\/p>\n

Wanda Gierhart Fearing, chief marketing and content officer, Cinemark: <\/strong>Customer preferences are rapidly changing, and we expect that to continue in 2025. Although it can present challenges, we see it as an opportunity to meaningfully evolve how we communicate with our customers, and continually flex and adapt to come up with new ideas and strategies that speak directly to their feedback.<\/p>\n

Selby Drummond, CMO, Bumble:<\/strong> Women have always been at the center of Bumble\u2019s experiences, and each new year brings a new set of societal challenges to daters, but also to women in particular. As cultural and social landscapes shift globally, and equality continues to be challenged, our work becomes even more critical, not only on the policy and advocacy fronts, but also in how we support our members as they navigate changing norms around relationships, dating, and intimacy. The rules of dating, relationships, and intimacy are changing all the time, and we know we have an important job to do in providing our community with resources and support as they navigate the shifting ground in real time.<\/p>\n

Staying abreast of new platforms<\/h2>\n

Catherine Ferdon, CMO, Cash App: <\/strong>It\u2019s no secret that technology is being developed quickly, whether it\u2019s AI or new platforms for community, and digital content and trends are evolving at an incredibly fast pace. At Cash App, we strive to move at the speed of culture and jump into relevant conversations and trends as they\u2019re happening, which can be tricky to navigate. We also are constantly trying to stay abreast of new platforms and unconventional places to meet our customers where they are, like through our 2024 partnerships with Depop and Strava.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing might be fun, but no one said it would be easy. In the new year, marketers are facing new technology, new consumer habits and preferences, and a constantly shifting landscape (like the fate of a TikTok ban that\u2019s now in the hands of the Supreme Court). We asked marketers about the biggest challenges they […]<\/p>\n","protected":false},"author":1,"featured_media":21854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nCMOs on the biggest challenges they anticipate in 2025 | Brandiary<\/title>\n<meta name=\"description\" content=\"Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21853\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMOs on the biggest challenges they anticipate in 2025 | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=21853\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-04T04:14:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-04T04:14:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/01\/1735964056_0c55ae4003d1ce7575cb5c1387bf0ef2de286b07-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21853#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21853\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"CMOs on the biggest challenges they anticipate in 2025\",\"datePublished\":\"2025-01-04T04:14:15+00:00\",\"dateModified\":\"2025-01-04T04:14:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21853\"},\"wordCount\":814,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21853#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21853\",\"url\":\"https:\/\/mysourcefunding.com\/?p=21853\",\"name\":\"CMOs on the biggest challenges they anticipate in 2025 | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2025-01-04T04:14:15+00:00\",\"dateModified\":\"2025-01-04T04:14:17+00:00\",\"description\":\"Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21853#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21853\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21853#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CMOs on the biggest challenges they anticipate in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CMOs on the biggest challenges they anticipate in 2025 | Brandiary","description":"Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=21853","og_locale":"en_US","og_type":"article","og_title":"CMOs on the biggest challenges they anticipate in 2025 | Brandiary","og_description":"Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a","og_url":"https:\/\/mysourcefunding.com\/?p=21853","og_site_name":"Brandiary","article_published_time":"2025-01-04T04:14:15+00:00","article_modified_time":"2025-01-04T04:14:17+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2025\/01\/1735964056_0c55ae4003d1ce7575cb5c1387bf0ef2de286b07-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=21853#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=21853"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"CMOs on the biggest challenges they anticipate in 2025","datePublished":"2025-01-04T04:14:15+00:00","dateModified":"2025-01-04T04:14:17+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=21853"},"wordCount":814,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=21853#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=21853","url":"https:\/\/mysourcefunding.com\/?p=21853","name":"CMOs on the biggest challenges they anticipate in 2025 | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2025-01-04T04:14:15+00:00","dateModified":"2025-01-04T04:14:17+00:00","description":"Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=21853#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=21853"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=21853#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"CMOs on the biggest challenges they anticipate in 2025"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21853"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21853\/revisions"}],"predecessor-version":[{"id":21855,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21853\/revisions\/21855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/21854"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}