{"id":21832,"date":"2024-12-28T03:47:37","date_gmt":"2024-12-28T03:47:37","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21832"},"modified":"2024-12-28T03:47:40","modified_gmt":"2024-12-28T03:47:40","slug":"vestiaire-collective-works-to-educate-influencers-on-fast-fashion-harms","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21832","title":{"rendered":"Vestiaire Collective works to educate influencers on fast-fashion harms"},"content":{"rendered":"

<\/p>\n

\n

If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto.<\/p>\n

The secondhand luxury retailer, which a year ago banned the sale of items from brands it classifies as fast fashion, including Shein and H&M, on its platform, is now bringing its anti-fast-fashion ethos to its influencer marketing strategy.<\/p>\n

Beginning in November, Vestiaire Collective kicked off a six-month program with five influencers across the US, France, Italy, the UK, and Germany to educate them about the harms of fast fashion and encourage them to share their learnings with audiences online, Dounia Wone, the brand\u2019s chief impact officer, told us.<\/p>\n

Some of the influencers Vestiaire Collective is working with, which include Amy Jackson, Audrey Afonso, and Yewande Biala, have previously worked with, or continue to work with or wear brands that Vestiaire Collective has banned, like Asos, Zara, and Mango. Wone told us that was intentional. <\/p>\n

\u201cWe wanted influencers that would talk to their community and for their community to not be that educated on secondhand and the damage of fast fashion,\u201d she said.<\/p>\n

But how effective can a message be if the messengers are wearing or promoting the very thing the brand says it\u2019s against? Wone said the hope is to \u201cchange the way [influencers] do influencing\u201d by encouraging them to adopt a \u201cbuy less, but buy better\u201d mentality over time.<\/p>\n

\u201cLet\u2019s see in six months\u2026if we change just one influencer among the five of them in our batch, we will reiterate and try with five others, and try and try and try until we see a shift,\u201d she said.<\/p>\n

Reduce, reuse, repost<\/h2>\n

This time last year, Vestiaire Collective used CGI to virtually drown Times Square in piles of clothing, asking viewers what they would do \u201cif fast-fashion waste was on your doorstep\u201d in what Wone said was its biggest campaign ever. The work with influencers this year is similarly designed to make a splash and get people thinking about the impact of their purchases in a way that Wone said she hopes will get more attention.<\/p>\n

\u201cIf you asked me 30 years ago, I would have brought a journalist for them to pick up on the stories\u2026but it\u2019s not the way it is today,\u201d she said. \u201c[Influencers] are the ones ruling the trends and word of mouth.\u201d<\/p>\n

\n
\n
Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Over the course of the program, the influencers working with Vestiaire Collective will attend masterclasses and have discussions with experts in sustainability and communication, as well as with influencers who have shifted away from working with fast-fashion brands. Near the end of the program, they will also take an extended trip to a clothing landfill, which Wone said will allow them to \u201cexperience the full supply chain\u201d of fast fashion.<\/p>\n

While the influencers are contracted to make at least three posts during the six-month program, Wone said this program is about more than the content. The hope, she said, is that conversations with experts in the field will change the participating influencers\u2019 views on creating content that promotes fast fashion.<\/p>\n

\u201cWe don\u2019t want to push them to advertise the program,\u201d Wone said. \u201cWe want them to land somewhere where they will be the change, so our focus is really to have an impact on the long term for them.\u201d<\/p>\n

Given that some of the influencers\u2019 audiences have come to expect fast-fashion promotions, Wone said her team anticipates some degree of pushback in the comments, including the argument that fast fashion is, for some shoppers, a more affordable option.<\/p>\n

\u201cTo that, I would answer with a simple sentence from my father,\u201d Wone said. \u201cI\u2019m too poor to buy shitty stuff.\u201d<\/p>\n

She\u2019s hopeful the program will lead to more change than a single campaign.<\/p>\n

\u201cWe are treating [the influencers like] we\u2019re treating our partnerships with brands,\u201d she said, adding that it can be a shock to change a business model or cut off a source of income all at once. The same could be said for changing people\u2019s shopping habits, she said.<\/p>\n

\u201cIt takes a long time to change consumer behavior at large, but it\u2019s also our mission,\u201d Wone said. \u201cWe all know that what we are going through today in the fashion industry is not sustainable forever.\u201d<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto. The secondhand luxury retailer, which a year ago banned the sale of items from brands it classifies as fast fashion, including Shein and H&M, on its platform, is now bringing its anti-fast-fashion ethos to its influencer marketing strategy. Beginning in […]<\/p>\n","protected":false},"author":1,"featured_media":21833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nVestiaire Collective works to educate influencers on fast-fashion harms | Brandiary<\/title>\n<meta name=\"description\" content=\"If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto.The secondhand luxury retailer, which a year ago banned the sale of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21832\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vestiaire Collective works to educate influencers on fast-fashion harms | Brandiary\" \/>\n<meta property=\"og:description\" content=\"If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto.The secondhand luxury retailer, which a year ago banned the sale of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=21832\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-28T03:47:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-28T03:47:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2024\/12\/1735357658_9442ee8bbb6a1d09f8c9d4f3b6737ab55a872a26-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21832#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21832\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Vestiaire Collective works to educate influencers on fast-fashion harms\",\"datePublished\":\"2024-12-28T03:47:37+00:00\",\"dateModified\":\"2024-12-28T03:47:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21832\"},\"wordCount\":763,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21832#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21832\",\"url\":\"https:\/\/mysourcefunding.com\/?p=21832\",\"name\":\"Vestiaire Collective works to educate influencers on fast-fashion harms | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2024-12-28T03:47:37+00:00\",\"dateModified\":\"2024-12-28T03:47:40+00:00\",\"description\":\"If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto.The secondhand luxury retailer, which a year ago banned the sale of\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21832#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21832\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21832#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vestiaire Collective works to educate influencers on fast-fashion harms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vestiaire Collective works to educate influencers on fast-fashion harms | Brandiary","description":"If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto.The secondhand luxury retailer, which a year ago banned the sale of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=21832","og_locale":"en_US","og_type":"article","og_title":"Vestiaire Collective works to educate influencers on fast-fashion harms | Brandiary","og_description":"If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto.The secondhand luxury retailer, which a year ago banned the sale of","og_url":"https:\/\/mysourcefunding.com\/?p=21832","og_site_name":"Brandiary","article_published_time":"2024-12-28T03:47:37+00:00","article_modified_time":"2024-12-28T03:47:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2024\/12\/1735357658_9442ee8bbb6a1d09f8c9d4f3b6737ab55a872a26-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=21832#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=21832"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Vestiaire Collective works to educate influencers on fast-fashion harms","datePublished":"2024-12-28T03:47:37+00:00","dateModified":"2024-12-28T03:47:40+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=21832"},"wordCount":763,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=21832#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=21832","url":"https:\/\/mysourcefunding.com\/?p=21832","name":"Vestiaire Collective works to educate influencers on fast-fashion harms | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2024-12-28T03:47:37+00:00","dateModified":"2024-12-28T03:47:40+00:00","description":"If you can\u2019t beat \u2019em, teach \u2019em. That seems to be Vestiaire Collective\u2019s new motto.The secondhand luxury retailer, which a year ago banned the sale of","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=21832#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=21832"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=21832#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Vestiaire Collective works to educate influencers on fast-fashion harms"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21832"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21832\/revisions"}],"predecessor-version":[{"id":21834,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21832\/revisions\/21834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/21833"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}