{"id":21829,"date":"2024-12-27T03:40:31","date_gmt":"2024-12-27T03:40:31","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21829"},"modified":"2024-12-27T03:40:34","modified_gmt":"2024-12-27T03:40:34","slug":"marketers-predict-2025-super-bowl-ad-trends","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21829","title":{"rendered":"Marketers predict 2025 Super Bowl ad trends"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers\u2019 goals. Around 123.4 million people watched the 2024 game, making it the most-viewed Super Bowl on record, and Fox, the broadcaster of the 2025 game, sold out of ads in early November.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Beyond that, appearing in the big game can signal broader brand success.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">\u201cIt\u2019s become a place for advertisers not just to reach a large audience, but to show Wall Street that\u2026they\u2019re doing well,\u201d said Frank Scherma, co-founder and president of RadicalMedia, which has produced Super Bowl ads for brands including CrowdStrike and Pepsi. \u201cIt covers a two-prong approach there: reach the consumer, but also reach the investors.\u201d<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Though the teasers remain few and far between, some seasoned marketing execs have a sense of what to expect during Super Bowl ad breaks.<\/p>\n<h2 class=\"dist__StyledText-sc-b82cc9e3-12 dipMEj\">Why so serious?<\/h2>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Execs said it\u2019s safe to expect brands to go the comedic route. Funny Super Bowl ads have become especially prevalent post-Covid, said VaynerMedia Chief Client Officer Nick Miaritis, who\u2019s worked on Super Bowl campaigns like the death of Mr. Peanut and Miller High Life\u2019s one-second ad from 2009. Given the political climate, advertisers are also more likely to \u201ckeep it light\u201d rather than risk being \u201cwildly off the mark tonally,\u201d he said.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Plus, the Super Bowl is meant to be fun.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">\u201cIt\u2019s a moment of relief, not reflection,\u201d Jones Krahl, US head of creative and creative fellow at Deloitte Digital, said. \u201cYou\u2019re drinking your beer, you\u2019re eating your wings, you\u2019re celebrating. I think this year specifically\u2026brands should use a more light-hearted tone, a humorous tone, even a stupid tone.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-b82cc9e3-12 dipMEj\">The Big Easy<\/h2>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">This year\u2019s Super Bowl is in New Orleans, which is why Kantar is \u201canticipating a \u2018roaring twenties\u2019 energy\u201d to the ads, according to EVP Ryan McConnell.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">The Big Easy provides ample opportunities for experiential and other off-screen activations, which 2024 Super Bowl advertisers embraced in Las Vegas. Even brands that didn\u2019t secure broadcast spots have the opportunity to stand out on the ground, said Laura Petruccelli, co-founder and chief creative officer of nice&amp;frank, which is working on H\u00e4agen-Dazs\u2019s first Super Bowl ad.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Matt Sweeney, chief investment officer of GroupM, said he expects brands to lean into NOLA\u2019s rich traditions. \u201cGiven the city\u2019s history of memorable moments\u2014like the infamous Superdome power outage in 2013\u2014there\u2019s always room for surprises,\u201d he said.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-b82cc9e3-12 bCHGiF inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 cPcVuV inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Experiential campaigns can also extend through the screen in the form of shoppable or gamified TV spots, like Coinbase\u2019s bouncing QR-code from 2022, McConnell said. Love it or hate it, broadcast alone doesn\u2019t cut it anymore, Scherma said.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">\u201cI don\u2019t think any advertiser looks at the Super Bowl or whatever they\u2019re airing in terms of, that\u2019s the only outlet they\u2019re going for,\u201d he said.<\/p>\n<h2 class=\"dist__StyledText-sc-b82cc9e3-12 dipMEj\">Star power<\/h2>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">What\u2019s a Super Bowl ad without celebrities? Many marketers agreed that A-listers will keep starring in creative and that influencers will continue joining them. \u201cThe two together are a powerful combination,\u201d Sweeney said.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">If all goes well, stars can give a brand \u201cinstant relevance\u201d with the game\u2019s broadcast audience, while influencers often offer additional reach on social while appealing to younger generations, Miaritis said. While some in the ad industry are eager to see more influencers in the game, others are more apprehensive.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">\u201cWhen you\u2019re talking about larger-than-life ads, you want celebrities that people don\u2019t necessarily need to google or look up on their Instagram,\u201d Rick Suter, a senior content strategist at Gannett and editor of USA Today\u2019s Ad Meter, said. \u201cThat might shift in 10 years, but I still think that the A-list-type celebrities and the recognizable faces are always going to be the kind of topical thing that works.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-b82cc9e3-12 dipMEj\">(Un)usual suspects<\/h2>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Viewers can usually expect to see brands from the beer, soda, snack, auto, and entertainment categories in the Super Bowl, \u201cbut let\u2019s not sleep on rookie brands,\u201d Mike Caguin, chief creative officer of creative agency Betty, said. \u201cAfter all, the Ad Meter often favors the bold.\u201d<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">In addition to H\u00e4agen-Dazs, Coffee mate, Instacart, and Ritz are advertising in the game for the first time this year, with more announced each week. Aidan O\u2019Connor, SVP at Prosek Partners, said more beauty and personal-care brands might also join the roster, following in the footsteps of CeraVe and e.l.f. Cosmetics.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Ad execs are also keeping their eyes peeled for campaigns that go beyond the typical format. There\u2019s already some buzz about Doritos\u2019s \u201cCrash the Super Bowl\u201d campaign, which invites fans to submit their own Super Bowl ads, as well as Dove\u2019s return to the game promoting its efforts to keep girls in sports.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">\u201cIt is harder to have the courage to really disrupt,\u201d given the price tag of a Super Bowl spot, Krahl said. \u201cKudos to the brands that will\u2026not be a trend, but actually be truly something that people will follow next year.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/12\/16\/comedy-celebrities-qr-codes-marketers-predict-2025-super-bowl-ad-trends?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year. A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers\u2019 goals. Around 123.4 million people watched the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers predict 2025 Super Bowl ad trends | Brandiary<\/title>\n<meta name=\"description\" content=\"The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21829\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers predict 2025 Super Bowl ad trends | Brandiary\" \/>\n<meta property=\"og:description\" content=\"The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=21829\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-27T03:40:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T03:40:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2024\/12\/1735270832_4c73eeb864562b3164d991278df836eb4254d03b-1500x1000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21829#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21829\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Marketers predict 2025 Super Bowl ad trends\",\"datePublished\":\"2024-12-27T03:40:31+00:00\",\"dateModified\":\"2024-12-27T03:40:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21829\"},\"wordCount\":916,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21829#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21829\",\"url\":\"https:\/\/mysourcefunding.com\/?p=21829\",\"name\":\"Marketers predict 2025 Super Bowl ad trends | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2024-12-27T03:40:31+00:00\",\"dateModified\":\"2024-12-27T03:40:34+00:00\",\"description\":\"The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=21829#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=21829\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=21829#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers predict 2025 Super Bowl ad trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketers predict 2025 Super Bowl ad trends | Brandiary","description":"The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=21829","og_locale":"en_US","og_type":"article","og_title":"Marketers predict 2025 Super Bowl ad trends | Brandiary","og_description":"The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A","og_url":"https:\/\/mysourcefunding.com\/?p=21829","og_site_name":"Brandiary","article_published_time":"2024-12-27T03:40:31+00:00","article_modified_time":"2024-12-27T03:40:34+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2024\/12\/1735270832_4c73eeb864562b3164d991278df836eb4254d03b-1500x1000.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=21829#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=21829"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Marketers predict 2025 Super Bowl ad trends","datePublished":"2024-12-27T03:40:31+00:00","dateModified":"2024-12-27T03:40:34+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=21829"},"wordCount":916,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=21829#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=21829","url":"https:\/\/mysourcefunding.com\/?p=21829","name":"Marketers predict 2025 Super Bowl ad trends | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2024-12-27T03:40:31+00:00","dateModified":"2024-12-27T03:40:34+00:00","description":"The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=21829#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=21829"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=21829#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Marketers predict 2025 Super Bowl ad trends"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21829"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21829\/revisions"}],"predecessor-version":[{"id":21831,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/21829\/revisions\/21831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/21830"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}