{"id":21790,"date":"2024-12-14T02:28:07","date_gmt":"2024-12-14T02:28:07","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21790"},"modified":"2024-12-14T02:28:09","modified_gmt":"2024-12-14T02:28:09","slug":"2025-will-be-the-year-of-ai-powered-brand-design-adobe-predicts","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21790","title":{"rendered":"2025 will be the year of AI-powered brand design, Adobe predicts"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-b82cc9e3-12 bCHGiF inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 cPcVuV inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Goodbye, clean-girl minimalism. Hello, AI-inspired futurism.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">As marketers work on crafting their 2025 campaigns, the simplicity of the past year\u2019s design styles might just give way to more futuristic aesthetics, Adobe predicts in its 2025 Creative Trends Report. While the company broke down its design trend findings into four categories\u2014Fantastic Frontiers, Levity and Laughter, Time Warp, and Immersive Appeal\u2014all four are united by the undeniable influence of AI.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">\u201cThis is the year that using AI to push the boundaries of creativity has cemented itself as a scaling trend,\u201d Claude Alexandre, VP of digital media, B2B product and campaign marketing at Adobe, said in the report\u2019s foreword. \u201cAI is already having a profound effect on the output of businesses, brands, and creatives, from design and video to animation and marketing.\u201d<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>AI\u2019s artistic effect:<\/strong> So how exactly will AI appear in creative campaigns? Adobe\u2019s report suggests that more brands will show off product images \u201cagainst ethereal backdrops,\u201d creating an \u201cotherwordly\u201d experience around their products.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Emma Chiu, global director of VML Intelligence, wrote in the report that generative AI will play a major part in creating these surreal images, as the tool helps allow \u201cfor more complex subject matter to be brought forward because it\u2019s more accessible visually now.\u201d<\/p>\n<div>\n<div class=\"style__ArticleBlock-sc-b0c0fc32-4 hgUcUL\"><figcaption class=\"style__ImageCaption-sc-92c59c22-3 hUoBpM caption\">\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Adobe Stock\/Addictive Stock<\/p>\n<\/figcaption><\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Even if generative AI isn\u2019t used to actually create brand images, the tech could still affect the traditional creative process. According to Adobe, the growing presence of AI in the creative industry is fueling a renewed appreciation for \u201csleek and surreal design.\u201d<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">This prediction does conflict with some other not-so-favorable attitudes toward AI-generated art. Instead of any distaste for the over-saturation, incongruent lighting, or too-perfect quality that can be typical of an AI image, Adobe suggests that consumers and brands alike will welcome its \u201cnewfound relevance.\u201d<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-b82cc9e3-12 bCHGiF inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 cPcVuV inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>Back to the future: <\/strong>As far as other aesthetic shifts go, AI may also play a part in powering a retrofuturism trend that \u201cblends classical and iconic imagery with futuristic elements,\u201d Adobe predicts.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">This design trend also plays into the continuing urge for nostalgia among people under 35, Chiu wrote in the report. By mashing together recognizable images and newer realities, Chiu anticipates that audiences will experience nostalgia even for things they\u2019ve never experienced.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Adobe\u2019s report also goes beyond the look of branding, also emphasizing how AI could impact brand strategy moving forward.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Namely, the company called out the importance humor and experiential marketing will have in 2025. Though taking the funny approach to advertising is nothing new, Adobe proposed that creatives in the marketing industry will use tools \u201cbuoyed by advancements in user-focused AI\u201d to more quickly respond to the most topical humor trends and memes. .<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">And as \u201cworld building\u201d continues to grow in popularity as a strategy, Adobe predicts that brands will activate across multiple channels and platforms, creating even more opportunities to use AI.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Whether it\u2019s the way brands might look or the methods they\u2019re using to create their campaigns, Adobe seems all-in on 2025 being the year brands step into the AI-fueled future.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/12\/13\/2025-ai-powered-brand-design-adobe-predicts?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Goodbye, clean-girl minimalism. Hello, AI-inspired futurism. As marketers work on crafting their 2025 campaigns, the simplicity of the past year\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21790","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 will be the year of AI-powered brand design, Adobe predicts | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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