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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Get your TikTok Shop hauls in while you can.<\/p>\n
On Friday, a federal appeals court in DC upheld the law signed by President Joe Biden earlier this year that will ban TikTok on January 19 unless the platform\u2019s parent company, ByteDance, sells or divests its US assets.<\/p>\n
The court cited national security concerns in its ruling and rejected the argument\u2014made by TikTok and others\u2014that the ban violates the Constitutional right to freedom of speech.<\/p>\n
\u201cThe First Amendment exists to protect free speech in the United States,\u201d Judge Douglas Ginsburg wrote in the main opinion. \u201cHere the government acted solely to protect that freedom from a foreign adversary nation and to limit that adversary\u2019s ability to gather data on people in the United States.\u201d<\/p>\n
TikTok released a statement in response to the court\u2019s decision, saying, in part, \u201cThe TikTok ban, unless stopped, will silence the voices of over 170 million Americans here in the US and around the world on January 19th, 2025.\u201d<\/p>\n
What now?<\/strong> The case will likely go to the Supreme Court as ByteDance seeks a more favorable outcome before the law goes into effect. President Biden has the ability to grant a one-time, 90-day extension on the ban timeline, but only if ByteDance shows progress in finding a buyer.<\/p>\nWith President-elect Donald Trump set to be sworn in on January 20, one day after the ban is set to take place, there are still questions about how he and his administration might choose to act should the law go into effect. Trump previously tried to ban TikTok via executive order in 2020, but he has since said he\u2019s against a ban\u2014as have some of his major donors, like billionaires Elon Musk and Jeff Yass. The president-elect currently has more than 14 million TikTok followers and used the platform extensively during his campaign.<\/p>\n
There\u2019s a possibility that Trump could instruct the Justice Department to not enforce the law or ask Congress to reverse course, but given the bipartisan support for the ban (even among some politicians who have used the platform) and divisions on the issue within Trump\u2019s own cabinet, it\u2019s not clear if he\u2019d have the backing to do so. Another way Trump could intervene is by negotiating a sale with Chinese officials who are currently grappling with his proposed tariffs.<\/p>\n
In the meantime, should today\u2019s decision stand without intervention, \u201cTikTok\u2019s millions of users will need to find alternative media of communication,\u201d the appeals court wrote.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Get your TikTok Shop hauls in while you can. On Friday, a federal appeals court in DC upheld the law […]<\/p>\n","protected":false},"author":1,"featured_media":21772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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