{"id":21750,"date":"2024-11-30T01:35:49","date_gmt":"2024-11-30T01:35:49","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21750"},"modified":"2024-11-30T01:35:51","modified_gmt":"2024-11-30T01:35:51","slug":"coworking-with-joe-perello","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21750","title":{"rendered":"Coworking with Joe Perello"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">Joe Perello is CEO of Props, a performance-driven creator content platform. He previously served as New York City\u2019s first-ever chief marketing officer, and he served as VP of business development for the New York Yankees. He also co-founded the agency Catch New York.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing? <\/strong>Imagine a performance marketing agency and an influencer platform had a kid who then married a software company. That\u2019s us. We combine the attraction of creator content with the performance of paid media.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>Favorite project you\u2019ve worked on? <\/strong>One of the most fulfilling projects of my career was serving as the first chief marketing officer for the City of New York. In the aftermath of 9\/11, like many fellow New Yorkers, I felt an overwhelming desire to help the city recover, but I wasn\u2019t sure how a marketing professional could make a truly meaningful impact.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">When I received a call from Mayor Bloomberg\u2019s office about a newly created position aimed at centralizing the city\u2019s marketing efforts to generate revenue and reinvest those funds to attract 50 million visitors, I realized this was my opportunity to make a difference. I established the city\u2019s first central marketing office, generating approximately $100 million. We funneled that money into tourism initiatives, and in the years that followed, we broke tourism records and ultimately achieved the goal of 50 million visitors.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">While nothing compares to the thrill, excitement, and rewards of starting and running my own company, working for Mayor Mike Bloomberg, Deputy Mayor Dan Doctoroff, and the City of New York remains among the most fulfilling experiences of my career.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-b82cc9e3-12 bCHGiF inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 cPcVuV inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>What\u2019s your favorite ad campaign? <\/strong>Miller Lite\u2019s iconic \u201cLess Filling \u2013 Tastes Great\u201d series from the 1970s and \u201980s. When these ads first aired, I loved them for their humor and the way they brought together a cast of larger-than-life athletes and celebrities who weren\u2019t the typical faces of TV commercials. John Madden, Billy Martin, and a host of other athletes and personalities were portrayed in a fun, lighthearted way that felt authentic and true to who they were. They weren\u2019t polished actors\u2014they were real, often a bit rough around the edges, and that\u2019s what made the ads so entertaining and relatable.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\">The brilliance of it lies in the simplicity of the debate: which product feature is more important\u2014\u201cless filling\u201d or \u201ctastes great?\u201d The campaign turned what could have been a dry product comparison into a playful, memorable argument among men. It\u2019s a perfect example of how great storytelling, combined with relatable characters, can turn a simple message into a cultural phenomenon.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I had the unforgettable experience of watching Derek Jeter pour champagne over George Steinbrenner\u2019s head in the Yankees clubhouse after the team won the 1998 World Series. Later, I shared a scotch and soda with the boss himself. And because I\u2019m not Derek Jeter, I chose to drink it with him instead of pouring it over his head.<\/p>\n<p class=\"dist__StyledText-sc-b82cc9e3-12 haIxsR\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>We like Mike Linton\u2019s <em>CMO Confidential<\/em> so much that we sponsored it. Seth Godin is pretty good, too.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/11\/22\/coworking-with-joe-perello?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Joe Perello is CEO of Props, a performance-driven creator content platform. He previously served as New York City\u2019s first-ever chief marketing officer, and he served as VP of business development for the New York Yankees. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Joe Perello | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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