{"id":21744,"date":"2024-11-28T01:33:50","date_gmt":"2024-11-28T01:33:50","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21744"},"modified":"2024-11-28T01:33:51","modified_gmt":"2024-11-28T01:33:51","slug":"roku-medias-head-of-sports-on-sports-streaming-in-2025","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21744","title":{"rendered":"Roku Media\u2019s head of sports on sports streaming in 2025"},"content":{"rendered":"

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From Amazon Prime Video\u2019s position in the WNBA\u2019s historic media rights deal to Netflix\u2019s continued push into live sports, streaming services have made some big moves in the sports media landscape this year\u2014though perhaps not quite as many as Saquon Barkley did on the football field this past weekend.<\/p>\n

By most indications, sports streaming is only going to continue to get more popular in the foreseeable future. Roku predicts that two-thirds of sports content will be consumed over streaming in 2025, according to Joe Franzetta, head of sports at Roku Media.<\/p>\n

\u201cThat unlocks a lot of opportunities with advertisers,\u201d he told Marketing Brew.<\/p>\n

We spoke with Franzetta about his other predictions for sports media and advertising in 2025 and how Roku is looking to capitalize on the opportunity.<\/p>\n

This interview has been edited and condensed for clarity.<\/em><\/p>\n

Some sports marketers started the year by saying that the industry could probably make better use of fan data for targeting and personalization. What do you expect to see on that front in 2025?<\/strong><\/p>\n

The cable model has long been the golden goose of sports media, and as we migrate to streaming, the question becomes, \u201cWhat\u2019s the new economic model, and how does data support that new economic model?\u201d I think there\u2019s a couple things. One is more targeted advertising, the ability to identify the audience and identify the audience as they\u2019re interacting with you. The other is\u2026you\u2019re able to start layering in interactivity that provides other types of revenue opportunities and other types of relationship opportunities with viewers, whether that\u2019s sports betting, or merchandise sales, or ticket sales, or food delivery.<\/p>\n

This year saw some new categories invest more in sports ads and sponsorships. How do you see the types of brands that tend to advertise against sports changing in 2025?<\/strong><\/p>\n

I think that expansion is a natural progression of the way that the audience is growing\u2026Having a digital platform allows there to be a much broader prism for what types of sports get attention in a streaming environment. Then that\u2019s going to drive different types of sponsors to be interested.<\/p>\n

Sports streaming is so fragmented, and especially when it comes to more growing or niche sports, that can be a very tricky experience for fans trying to tune in. Do you see that changing anytime soon?<\/strong><\/p>\n

With the move from linear television to streaming [in sports], you do have a proliferation of fragmentation, of disaggregation. It\u2019s incumbent upon us\u2026to provide a more frictionless experience for people to reach the content they want to reach, and then, of course, for advertisers to reach those viewers\u2026So we launched an NFL Zone, we launched an MLB Zone, we launched an NBA Zone, and in those experiences, we\u2019re aggregating all of their live rights partners into one place\u2026Our first live rights partner was Formula E, and we built a destination around Formula E\u2019s content. We have both the live races that are on Roku, but also live races that are on CBS, Paramount+, clips and highlights, documentaries, etc. It provides an opportunity for a smaller sport to have its moment on the stage, have its spotlight. In 2025, stay tuned. There\u2019s going to be more of that.<\/p>\n

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Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

Women\u2019s leagues like the NWSL and WNBA are among the sports that have claimed a growing share of the spotlight this year. Is that a space Roku intends to push more into?<\/strong><\/p>\n

We\u2019ve definitely got some interesting opportunities in live rights, sports talk, and documentaries. I think the first thing we did with this that\u2019s actually public is the documentary A Radical Act: Renee Montgomery<\/em>. There might be more opportunities to work with her and folks like her\u2026The WNBA has had an incredible year, the NWSL has had an incredible year, and there are a lot of other popular women\u2019s sports that I think we\u2019re going to have a significant opportunity to display and to highlight in 2025.<\/p>\n

Any other trends from 2024 or predictions for 2025 you think are noteworthy?<\/strong><\/p>\n

We\u2019re just seeing that continued trend with the move toward streaming. Every major rights deal that you see now has a streaming component, and the leagues are leaning more and more into streaming. The NFL actually is doing a flex for a Thursday night game; that\u2019s the first time that\u2019s ever happened. Nascar did a deal that includes streaming. The NBA obviously did a huge deal that includes streaming. We are seeing more opportunities for challenger brands to really lean into the fact that streaming provides them an opportunity in what was otherwise a difficult environment for them to get placement on a linear channel. I think we\u2019re going to continue to see that in 2025.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From Amazon Prime Video\u2019s position in the WNBA\u2019s historic media rights deal to Netflix\u2019s continued push into live sports, streaming services have made some big moves in the sports media landscape this year\u2014though perhaps not quite as many as Saquon Barkley did on the football field this past weekend. By most indications, sports streaming is […]<\/p>\n","protected":false},"author":1,"featured_media":21745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nRoku Media\u2019s head of sports on sports streaming in 2025 | Brandiary<\/title>\n<meta name=\"description\" content=\"From Amazon Prime Video\u2019s position in the WNBA\u2019s historic media rights deal to Netflix\u2019s continued push into live sports, streaming services have made\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21744\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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