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Hulk Hogan, Taylor Swift, Jason Aldean, and Beyonc\u00e9 all have one thing in common: In 2024, they used their celebrity status to endorse a presidential candidate.<\/p>\n
And while Swift\u2019s childless cat lady-signed Instagram post spurred headlines and Hogan\u2019s shirt-ripping \u201cTrumpamania\u201d proclamation took over social feeds, at least one question remained: Do celebrity endorsements actually do<\/em> anything to move voters?<\/p>\nIn a rapid message test conducted on Oct. 30 to an audience of 4,023 adults nationwide, market research platform Grow Progress tested nine real celebrity presidential endorsements from 2024 and sought to determine whether watching these endorsements moved the needle in favor or against the candidate being endorsed. Grow Progress found that celebrity statements don\u2019t often impact voters\u2019 opinions of the candidates\u2014but when they do, it\u2019s not likely to be positive for the candidate the celebrity is endorsing.<\/p>\n
Backwards effect:<\/strong> For the study, Grow Progress examined Beyonc\u00e9, John Legend, Eminem, Bruce Springsteen, Maggie Rogers, and Leonardo DiCaprio\u2019s endorsements for Kamala Harris, and Hulk Hogan, Jason Aldean, and Dr. Phil\u2019s endorsements for Donald Trump. Five of the six endorsements for Harris had \u201cno measurable effect\u201d on viewers\u2019 opinions of Harris, Grow Progress found.<\/p>\nBeyonc\u00e9\u2019s endorsement, however, did cause a stir\u2014in the wrong direction.<\/p>\n
Her appearance at a Harris rally in Houston, Texas,, where she declared herself to be there not as a celebrity or a politician but \u201cas a mother,\u201d made viewers feel less favorably about Harris, according to Grow Progress. The study found this result was \u201cparticularly pronounced among younger white people, independents, people in suburban and rural areas, and 2020 Trump voters.\u201d<\/p>\n
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Harris\u2019s campaign involved Beyonc\u00e9 at pivotal moments. The team introduced Harris\u2019s first official campaign video in July, set to Beyonc\u00e9\u2019s song \u201cFreedom,\u201d and it became Harris\u2019s walkout song at many of her rallies. Despite the seeming support of the Beyhive, though, Grow Progress\u2019s data suggests the possibility that the star\u2019s official endorsement could have done more harm than good.<\/p>\n
It wasn\u2019t just Harris who could have suffered at the hands of celebrity endorsements. Grow Progress\u2019s study found that Jason Aldean and Dr. Phil\u2019s endorsements likely moved respondents\u2019 feelings away from Trump.<\/p>\n
Dr. Phil\u2019s appearance at Trump\u2019s Madison Square Garden rally in particular caused respondents to be \u201cseven points less likely to have favorable feelings towards Trump,\u201d according to Grow Progress\u2019s data. (Dr. Phil did walk back his endorsement a week after his rally appearance, though this happened after the study was completed.)<\/p>\n
In an era where celebrity endorsements generate headlines, it might seem like securing a celeb stamp of approval is key to swaying public opinion. When celebrities choose not to make an endorsement, some fans will even implore them to use their platform to make a difference (see: Chappell Roan\u2019s decision to not endorse Harris, and the resulting backlash). But if the needle doesn\u2019t move, or even moves backwards, when a celebrity makes a political endorsement, these efforts are making much smaller headwinds than media attention might make it seem, Grow Progress\u2019s data suggests.<\/p>\n
In other words, the stars may be larger than life, but their political sway seems to be more pocket-sized.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Hulk Hogan, Taylor Swift, Jason Aldean, and Beyonc\u00e9 all have one thing in common: In 2024, they used their celebrity status to endorse a presidential candidate. And while Swift\u2019s childless cat lady-signed Instagram post spurred headlines and Hogan\u2019s shirt-ripping \u201cTrumpamania\u201d proclamation took over social feeds, at least one question remained: Do celebrity endorsements actually do […]<\/p>\n","protected":false},"author":1,"featured_media":21686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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