{"id":21676,"date":"2024-11-04T00:30:03","date_gmt":"2024-11-04T00:30:03","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21676"},"modified":"2024-11-04T00:30:03","modified_gmt":"2024-11-04T00:30:03","slug":"coworking-with-thas-naseemuddeen","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21676","title":{"rendered":"Coworking with Thas Naseemuddeen"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Thas Naseemuddeen is CEO of Omelet, an indie creative agency based in Los Angeles. She\u2019s also held roles at BBH and Deutsch.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Favorite project you\u2019ve worked on? <\/strong>I will always be so proud of the work we get to make with Google and YouTube. Google is a pivotal brand for me\u2014it\u2019s been a huge part of my career over the course of the past 12 years on and off and has been a big part of the last six years with Omelet. There are countless pieces of work that I love, but one of my favorites is a really fun YouTube Premium campaign where we got to highlight the thing we all hate\u2014interruptions when you\u2019re watching your favorite content\u2014in a really tongue-in-cheek way. I still snort-laugh at the whales.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">The other work that I love is work that isn\u2019t an ad at all. A few years back, there was this little emerging tech\u2026AI (ha!) that we got really curious about playing with at Omelet. We began building a tool that was meant to help strategists be better strategists called Smartstarts.AI. We built an early, private large language model (LLM) and learned about the ins and outs of developing AI from the inside out, which was an incredible experience. Did we make a billion dollars? Sadly no. But we learned so much about a technology that is now in the middle of most every conversation.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>What\u2019s your favorite ad campaign? <\/strong>John Lewis\u2019s epic holiday campaigns. Year after year they\u2019re amazing, but my absolute favorite was \u201cGolden Slumber\u201d from a few years ago. A classic formula of having an incredible track and an epic storyline that somehow weaves imagination, childhood, and gifting of the holiday season. There isn\u2019t enough whimsy in work these days, and I adore seeing that come to life.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-58446f3e-12 ihCJdN inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-58446f3e-12 dYyRKJ inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Something you don\u2019t talk about on Linkedin? <\/strong>I really love the Muppets. This fact often finds its way into my writing. I love the art of puppetry (I am on the board of directors for The Bob Baker Marionette Theater), but even more so, I love the symbolism of creativity and the fun we can have as creative people when we let ourselves imagine. It\u2019s truly a dream come true to be able to work really closely with deeply passionate people.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>Creativity will always win. I hate that it\u2019s a trend nowadays. We\u2019ve spent so long talking about everything but the reason why we\u2019re all here: creativity. The industry loves dramatics and a good media holdco story, but at least for me, I\u2019m here for the magic of what we can do. When we have a really special solution for a client that lights up their audiences, when we can bring just a little bit of joy\u2014that\u2019s it. That\u2019s why we\u2019re here.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">The trend I\u2019ll be happy to say goodbye to is the negativity our industry can hold that leads to animosity. We seem to want to follow the news cycles versus trying to carve out a space for creativity to be queen (or king).<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I won\u2019t lie, I\u2019m not a huge marketing podcast listener, but I really enjoy Rei Inamoto\u2019s podcast <em>The Creative Mindset<\/em>. Great guests, great questions, excellent provocations.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/11\/01\/coworking-with-thas-naseemuddeen?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Thas Naseemuddeen is CEO of Omelet, an indie creative agency based in Los Angeles. She\u2019s also held roles at BBH and Deutsch. Favorite project you\u2019ve worked on? I will always be so proud of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Thas Naseemuddeen | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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