{"id":21673,"date":"2024-11-03T00:29:04","date_gmt":"2024-11-03T00:29:04","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21673"},"modified":"2024-11-03T00:29:05","modified_gmt":"2024-11-03T00:29:05","slug":"ahead-of-election-day-one-super-pac-is-targeting-young-adult-men-where-they-are-adult-sites","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21673","title":{"rendered":"Ahead of Election Day, one super PAC is targeting young adult men where they are\u2014adult sites"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">In a bid to influence a crucial block of voters in the days leading up to Tuesday\u2019s presidential election, one Super PAC is doing what countless PACs have done before\u2014find likely voters where they are.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Except this group, the Freedom to Watch PAC, is trying to reach young men, and it\u2019s headed to the places on the internet that many other advertisers usually avoid with a 10-foot pole: pornography sites.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">In targeted ads running on \u201chigh-traffic\u201d adult sites, the PAC is running pre-roll ads warning viewers about a GOP proposal to ban pornography should former President Donald Trump win the White House. The two short video ads tell viewers to \u201cenjoy while you can\u201d and instruct them to \u201cgoogle Trump porn ban\u201d\u2014a reference to a proposal outlined in the right-wing Heritage Foundation-published playbook Project 2025, a guidebook for a second Trump term, which argues that \u201cpornography should be outlawed.\u201d<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Trump has sought to distance himself from Project 2025, although he has ties to more than 100 individuals involved in its creation and authorship, according to CNN.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Millions and millions served: <\/strong>The ad campaign is an eyebrow-raising (and headline-producing) strategy, and Wally Nowinski, co-founder of FTW PAC, told Marketing Brew on Halloween that the ads had been played at least 6 million times on adult sites since rolling out in mid-October, and that the PAC aims to get another 5 million\u20136 million more views before Election Day.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Nowinski said the message is intended to resonate with what he described as the \u201cBarstool bros\u201d demographic.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Trump currently leads among men ages 18\u201329 who are \u201cless certain to vote\u201d 37% to 26%, according to a Harvard Youth Poll from late October. And young men, like many other groups, are consumers of adult content: 44% of men between the ages of 18 and 29 said they had watched porn in the last month, according to a 2022 report from the Survey Center on American Life, which is part of the right-wing think tank the American Enterprise Institute.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-58446f3e-12 ihCJdN inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-58446f3e-12 dYyRKJ inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">\u201cThis is a population of people that is actually quite hard to target,\u201d Nowinski said, later adding that \u201cthey might not be aware and not be happy about the very conservative agenda that the Project 2025 team and [vice presidential candidate] JD Vance are cooking up.\u201d<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Big (small) spenders: <\/strong>So far, the PAC spent $50,000 in the month of October and plans to spend another $25,000 by Election Day on targeted advertisements in swing states like Pennsylvania and Georgia, with the intention of reaching younger, non-college-educated white men, Nowinski said.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Pornhub, which is among the most popular porn sites in the US, doesn\u2019t allow political advertisements, Nowinski said, but through what he described as \u201csubprime ad networks,\u201d he has been able to target viewers for CPMs that cost between $4.50 and $5, he said. Pornhub didn\u2019t respond to a question about its advertising policy by time of publication.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">\u201cYou can take advantage of extremely cheap ad rates,\u201d he said.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Join the club: <\/strong>Not to be outdone, a group of adult entertainment industry performers has also entered the fray with an ad campaign of its own called \u201cHands Off My Porn,\u201d centered around the same proposed ban.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/11\/01\/ahead-of-election-day-one-super-pac-is-targeting-young-adult-men-where-they-are-on-the-internet-adult-sites?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bid to influence a crucial block of voters in the days leading up to Tuesday\u2019s presidential election, one Super PAC is doing what countless PACs have done before\u2014find likely voters where they are. Except this group, the Freedom to Watch PAC, is trying to reach young men, and it\u2019s headed to the places [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahead of Election Day, one super PAC is targeting young adult men where they are\u2014adult sites | Brandiary<\/title>\n<meta name=\"description\" content=\"In a bid to influence a crucial block of voters in the days leading up to Tuesday\u2019s presidential election, one Super PAC is doing what countless PACs have\" \/>\n<meta name=\"robots\" content=\"index, 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