{"id":21670,"date":"2024-11-02T00:25:04","date_gmt":"2024-11-02T00:25:04","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21670"},"modified":"2024-11-02T00:25:04","modified_gmt":"2024-11-02T00:25:04","slug":"roku-will-stop-reporting-streaming-households-following-netflix","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21670","title":{"rendered":"Roku will stop reporting streaming households, following Netflix"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">In the streaming world, imitation is the sincerest form of flattery\u2014in more ways than one.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Roku is following in the footsteps of Netflix and will, starting in 2025, no longer break out streaming households and average revenue per user (ARPU) each quarter, Roku announced as part of its Q3 earnings Wednesday. In a letter to shareholders, the CTV company noted that it will continue to report major milestones\u2014such as reaching 100 million streaming households, which Roku projects it will hit in the next 12\u201318 months.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">Other than changing how it shares growth figures moving forward, it was mostly business as usual for the CTV giant. Streaming households grew by 2 million quarter over quarter, totaling 85.5 million, according to Roku\u2019s shareholder letter, and streaming hours for its free streaming platform The Roku Channel also jumped 80% year over year to 32 billion total hours, and the US presidential debate on June 27 delivered The Roku Channel\u2019s FAST offering its \u201chighest day ever for reach and engagement,\u201d the company said.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">ARPU hit $41.10, up from $40.68 last quarter. Overall, total net revenue came in at $1.062 billion, a 16% YoY increase.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">\u201cQ3 performance was primarily driven by our platform segment in both revenue and gross profits,\u201d CFO Dan Jedda said. \u201cPlatform revenue\u2026was driven by both streaming services distribution and advertising.\u201d<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">The company\u2019s fourth-quarter guidance, though, fell below analyst expectations, and its stock price fell by around 17% on Thursday, Yahoo Finance reported.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Growing pains: <\/strong>On the advertising side, Roku\u2019s political, retail, and CPG ad verticals grew YoY, while its media and entertainment and health and wellness ad verticals were \u201cpressured,\u201d according to the shareholder letter. Roku\u2019s integration with DSPs including The Trade Desk has grown advertising opportunities overall.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">\u201cWe\u2019re really just getting started with programmatic expansion,\u201d Anthony J. Wood, Roku\u2019s founder and CEO, said on the company\u2019s earnings call.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Sportstar:<\/strong> Roku has also leaned into sports through Roku Sports Zone, areas on Roku\u2019s home screen where users can find sports content, according to its shareholder letter. The number of households that streamed from one of its Sports Zone features increased 68% quarter over quarter, and the number of streaming hours attributed to Sports Zone features doubled in the same timeframe. Its NBC Olympic Zone also \u201chelped to drive Peacock sign-ups, and a significant portion were first-time subscribers,\u201d according to the shareholder letter.<\/p>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div id=\"inline-subscribe\" class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-58446f3e-12 ihCJdN inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-58446f3e-12 dYyRKJ inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>Something for everyone: <\/strong>Roku has also been focused on increasing its content partnerships, according to the shareholder letter. In addition to distributing Disney and Paramount FAST channels, it\u2019s leaned into branded content partnerships to support its own programming. Roku worked with Ally Financial for the second season of its original series <em>Side Hustlers<\/em>, featuring supermodel Ashley Graham. The program \u201cdrove a significant lift in brand favorability and program viewership increased the likelihood a viewer would open an Ally account,\u201d the shareholder letter read.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">With that said, \u201coriginal content isn\u2019t a significant investment for us in terms of cost,\u201d Jedda said. \u201cWhile we will absolutely continue to invest in this content because our streamers love it, it\u2019s not a material portion of our overall cost structure within The Roku Channel.\u201d<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\"><strong>What\u2019s next: <\/strong>Looking ahead, Roku is looking for cost-effective ways to integrate generative AI throughout the company, Wood told investors. It\u2019s already leaned into AI with Roku Ads Manager, a self-service ad platform that includes an AI-powered video upscaling tool and debuted back in September. The company also recently received a Notice of Allowance from the US Patent and Trademark Office on a patent application it filed for ad tech that can detect when content is paused and play ads, although the issuance of a patent doesn\u2019t necessarily mean the tech will be used in its products.<\/p>\n<p class=\"dist__StyledText-sc-58446f3e-12 zHahJ\">On the advertising side, the streamer is planning a third iteration of its \u201cJoyfully, Roku\u201d ad campaign ahead of the holiday season.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/11\/01\/roku-will-stop-reporting-streaming-households-following-netflix?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the streaming world, imitation is the sincerest form of flattery\u2014in more ways than one. Roku is following in the footsteps of Netflix and will, starting in 2025, no longer break out streaming households and average revenue per user (ARPU) each quarter, Roku announced as part of its Q3 earnings Wednesday. In a letter to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roku will stop reporting streaming households, following Netflix | Brandiary<\/title>\n<meta name=\"description\" content=\"In the streaming world, imitation is the sincerest form of flattery\u2014in more ways than one.Roku is following in the footsteps of Netflix and will, starting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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