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While makeup products are only skin deep, Rare Beauty\u2019s first-ever global brand campaign maintains that inner beauty is what the brand is all about.<\/p>\n
The new campaign from the cosmetics brand founded by Selena Gomez is designed to remind current customers and potential future customers of its core ethos, according to Rare Beauty CMO Katie Welch.<\/p>\n
\u201cSelena was talking to some Sephora Beauty Advisors, and she talked about how when we started the brand\u2014and she touched her heart\u2014and she said, \u2018We care about beauty on the inside,\u2019\u201d Welch told Marketing Brew. \u201cAnd I was like, that\u2019s it. That is what we have to capture, and that\u2019s our point of difference.\u201d<\/p>\n
The new campaign, titled \u201cEvery Side of You,\u201d includes a 60-second spot called \u201cLove Your Rare\u201d which features Gomez narrating a message of self-love and acceptance over a young cast experiencing various emotional moments while wearing and using Rare Beauty products. As the spot depicts people laughing, doubting themselves, or strutting with confidence, Gomez acknowledges every version of \u201cyou.\u201d<\/p>\n