{"id":21605,"date":"2024-10-10T23:02:53","date_gmt":"2024-10-10T23:02:53","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21605"},"modified":"2024-10-10T23:02:56","modified_gmt":"2024-10-10T23:02:56","slug":"netflix-strikes-up-brand-integrations-for-jake-paul-mike-tyson-fight","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21605","title":{"rendered":"Netflix strikes up brand integrations for Jake Paul-Mike Tyson fight"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-b0c0fc32-1 CuWWT inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-661faf3f-12 ezPZcf inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-661faf3f-12 iGoGdX inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">Netflix\u2019s Jake Paul-Mike Tyson live boxing match is just a few weeks away, and the streamer has finally unveiled its presenting sponsors.<\/p>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">Celsius, DraftKings, Meta Quest, Experian, and beer maker Spaten will all serve as presenting sponsors for the fight, as well as any programming related to the matchup, Magno Herran, Netflix\u2019s VP of global marketing partnerships, revealed this week at Variety\u2019s Content Meets Commerce Summit in New York.<\/p>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">Some of the sponsors will be featured in the match through mat placements and other logo integrations throughout the broadcast, Herran said. A segment during the broadcast called \u201cEssential Energy Highlight of the Fight\u201d will be sponsored by Celsius, DraftKings will share betting odds and other information during a sponsored segment called \u201cTale of the Bet,\u201dMeta Quest and Experian will present segments before the fight, and Spaten will facilitate watch parties, Netflix President of Advertising Amy Reinhard told Ad Age.<\/p>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">It\u2019s all a part of Netflix\u2019s push to integrate brands into its growing library of unscripted live content, Herran said, and comes as the company has put an increased focus on growing its ads business.<\/p>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">\u201cUnscripted is very much an opportunity,\u201d Herran said at the summit. \u201cWe have some exciting things coming down the line.\u201d<\/p>\n<h2 class=\"dist__StyledText-sc-661faf3f-12 iJbAzV\">Just wing it<\/h2>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">Netflix has been experimenting with brand integrations in live unscripted content throughout the year. In January, it announced a partnership with Cupcake Vineyards around its show <em>Love is Blind<\/em>, with a \u201cLove is Wine\u201d chardonnay and a related campaign starring former <em>Love is Blind<\/em> contestants.<\/p>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">And it\u2019s been experimenting with unscripted shows to help boost engagement. In May, Netflix livestreamed the comedy special <em>The Roast of Tom Brady<\/em>, which attracted 22 million views between January and June, according to Netflix. Netflix didn\u2019t strike up any brand partnerships around that particular program because \u201cthey wanted it to be the raunchiest roast that they\u2019d ever had,\u201d Herran said onstage. \u201cWe thought, let\u2019s give brands a break from the potential backlash.\u201d<\/p>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">There is more unscripted live programming besides fight night. Later this year, Netflix will air two NFL games on Christmas Day, with broadcasts produced by CBS Sports.<\/p>\n<p class=\"dist__StyledText-sc-661faf3f-12 eaRMsz\">Expect more to come. \u201cWe\u2019ve gone deep in sports in the unscripted space, and so we think that\u2019s going to be a growing thing,\u201d Herran said.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/10\/10\/ahead-of-its-jake-paul-mike-tyson-fight-netflix-goes-to-the-mat-integrating-brands?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Netflix\u2019s Jake Paul-Mike Tyson live boxing match is just a few weeks away, and the streamer has finally unveiled its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix strikes up brand integrations for Jake Paul-Mike Tyson fight | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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