{"id":21572,"date":"2024-09-28T22:34:20","date_gmt":"2024-09-28T22:34:20","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21572"},"modified":"2024-09-28T22:34:21","modified_gmt":"2024-09-28T22:34:21","slug":"consumers-moods-and-purchase-intent-goes-up-at-the-movies-report-finds","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21572","title":{"rendered":"Consumers\u2019 moods\u2014and purchase intent\u2014goes up at the movies, report finds"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-f998fa3-1 eLdHEA inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-9c73a528-12 hxLtlS inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-9c73a528-12 lkyzwa inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">Feeling down in the dumps? Heading to the movies may improve your mood\u2014and a good mood just might mean a higher propensity to purchase, according to a new report from trade group the Video Advertising Bureau.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">As more users report experiencing negative emotional side effects stemming from their use of social media (and in some cases decrease their use of those platforms), they\u2019re looking to IRL experiences, the report said. Enter movie theaters, which saw an increase in attendees across various age demographics in H1 2024 over 2021:<strong> <\/strong><em>Deadpool &amp; Wolverine<\/em> and <em>Inside Out 2<\/em> notched 19.6 million and 12 million estimated adult attendees in their opening weekends, respectively, per the report.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">If attendees experience an elevation in mood while watching content, that can contribute to them looking at brands more favorably, the VAB report found\u2014something that may help boost the case for cinema advertising, which advertisers have already been spending more on this year, Marketing Brew has previously reported.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">(It\u2019s worth noting here that several providers of cinema advertising, including Screenvision Media and Spotlight Cinema Networks, are among the VAB\u2019s members.)<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>Cloud nine: <\/strong>According to the report\u2019s analysis of data on 18+ adults from market researcher MRI-Simmons<em>, <\/em>37% of 18- to 24-year olds reported often feeling sad or unhappy after using social media in 2024, an uptick from 2021, when 34% reported the same. Gen Z, millennials, Gen X, and boomers all have dialed back their social media use \u201cfor the sake of their mental health\u201d as a result; 56% of consumers reported engaging with social media less.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">As consumers move away from social media, they\u2019ve been leaning into \u201creal-life\u201d experiences, which includes movie-going. More than 60% of 18- to 24-year olds attended a movie in the last six months, compared to 44% in 2021. A larger portion of that age cohort (57%) said they preferred to see new movies within their first two weeks of release this year compared to 2021 (51%).<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">Most moviegoers (78%) spend their time in a good mood during their visits, according to the report. That may be due in part to nostalgia they may experience through movies: 71% of consumers feel nostalgic for movies, more so than for music (64%) and TV shows (60%).<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">Those good feelings can translate to an 18% increase in brand favorability and a 35% increase in purchase intent, the VAB found.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">The box office isn\u2019t bound to slow down any time soon: the next few months will see the releases of several titles expected to bring in big crowds, including <em>Joker: Folie \u00e0 Deux<\/em>, <em>Wicked<\/em>, and <em>Moana 2<\/em>.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/09\/27\/consumers-are-feelin-good-at-the-movies-according-to-the-vab?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Feeling down in the dumps? Heading to the movies may improve your mood\u2014and a good mood just might mean a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumers\u2019 moods\u2014and purchase intent\u2014goes up at the movies, report finds | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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