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Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself<\/em> here.<\/em><\/p>\nMike Zeman is chief marketing officer of Life360. He has also held senior marketing roles at Square, Google, and Netflix, and Publicis Groupe.<\/p>\n
Favorite project you\u2019ve worked on? <\/strong>Leading the team that launched Netflix in more than 100 markets was a career-defining moment. It was a time of incredible momentum for the company, with original content just beginning to take off and our disruption of Hollywood truly underway. The bold move to launch in so many countries simultaneously was an exhilarating challenge, and it’s an experience I\u2019ll carry with me forever.<\/p>\nWhat\u2019s your favorite ad campaign? <\/strong>A bit of a throwback, but Dos Equis\u2019s \u201cMost Interesting Man in the World\u201d campaign was truly fantastic. At a time when beer marketing was largely uniform, this campaign broke the mold with its creativity and fun. But it was more than just style\u2014it was also strategic. The campaign targeted occasional beer drinkers, inviting them to choose adventure with Dos Equis over the more commonplace experiences offered by mainstream beers. It clearly worked, as Dos Equis was one of the only growing beer brands during a very challenging set of declining years in the category. It\u2019s the kind of campaign that deserves both Lions and Effies. Stay thirsty, my friends.<\/p>\nOne thing we can\u2019t guess from your LinkedIn profile: <\/strong>I can recite all 50 states in alphabetical order in under 20 seconds while juggling.<\/p>\nWhat marketing trend are you most optimistic about? Least? <\/strong>The answer to both relates to the dwindling attention span of consumers. If you can\u2019t grab attention with your TikTok ad, they\u2019ll insta-scroll past you. If you can\u2019t with your YouTube ad, they\u2019ll skip you. If you can\u2019t with your connected-TV ad, they\u2019ll immediately look down at their phone and ignore you. This makes it extremely challenging to get your work seen. At the same time, it\u2019s wonderful because the bar has never been higher on breakthrough and creativity.<\/p>\nAnd this isn\u2019t just about brand ads. Expressions from across the funnel need to earn the attention of their audience, and it\u2019s been amazing to see the storytelling rise to the occasion. I am hopeful we are at the beginning of a real renaissance in the craft.<\/p>\n
What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I honestly love anything Scott Galloway does. He sees marketing and brand-building within the broader societal and economic context. He understands the importance of culture. He notes the power of empathy. And he is certainly unafraid to say what\u2019s on his mind.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. […]<\/p>\n","protected":false},"author":1,"featured_media":21543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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