{"id":21527,"date":"2024-09-13T22:10:38","date_gmt":"2024-09-13T22:10:38","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21527"},"modified":"2024-09-13T22:10:39","modified_gmt":"2024-09-13T22:10:39","slug":"coworking-with-christine-guilfoyle","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21527","title":{"rendered":"Coworking with Christine Guilfoyle"},"content":{"rendered":"

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Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself<\/em> here.<\/em><\/p>\n

Christine Guilfoyle is president of SeeHer, a global initiative founded by the Association of National Advertisers focused on increasing representation of women and girls in marketing, media, and entertainment. She spent much of her career in publishing, including at Meredith Corp. and WWD.<\/p>\n

Favorite project you\u2019ve worked on? <\/strong>In 2005, I had my first publisher job on the launch of Every Day with Rachael Ray<\/em>. At that time, Rachael was not well known, although incredibly hard-working and committed to making a brand for herself. Rachael, the editor, the creative director, and I were all under 40, and embraced the idea that through hard work and fun, we would have great success.<\/p>\n

What\u2019s your favorite ad campaign? <\/strong>Kotex\u2019s \u201cProgress Feels Like\u201d campaign is one that sits near and dear to my heart. The work came off of a report that found nearly 60% of women believe the speed of women\u2019s progress is either stagnant or moving slowly. The ad exposes the reality of the female experience and its discomforts, from feelings of shame and belittlement to expectations of behavior and appearance. But Kotex pushes against the inevitability of being \u201cuncomfortable\u201d and encourages its viewers to instead focus on a much stronger feeling: progress. The ad depicts women of all identities coming together to feel progress and its attributes\u2014freedom, exhilaration, belonging, uniting, teaching, and more. To me, \u201cProgress Feels Like\u201d is a North Star example for brands and marketers looking to accurately represent women and the female experience. It gives me the chills every time I watch it.<\/p>\n

One thing we can\u2019t guess from your LinkedIn profile:<\/strong> Since 2019, I have read over 50 books a year, and my goal for 2024 is to read 56. I read whenever I can and have since I was a kid. Reading fills my curiosity quotient, allowing me to learn about lived experiences that are not my own, providing me with an expansive lens to understand the world and the communities within it.<\/p>\n

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Get marketing news you’ll actually want to read<\/h5>\n

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n

What marketing trend are you most optimistic about? Least? <\/strong>I am incredibly optimistic about the ongoing opportunities and appetite for brands and marketers when it comes to women\u2019s sports. The world\u2019s growing interest in female athletes and their respective sports\u2014from Caitlin Clark\u2019s NCAA basketball takeover to the Nebraska Cornhuskers women\u2019s volleyball match drawing 92,000 fans in the football stadium\u2014has created undeniable momentum. Increased distribution of women\u2019s sports, sponsorship deals, growing revenue from ticket prices, and merchandise sales are all contributing to women\u2019s sports crossing into the billion-dollar club in 2024. Now more than ever, marketers have the opportunity to make deliberate investments in women\u2019s sports to both grow their business and increase the playing field for the next generation of female athletes.<\/p>\n

And I am least optimistic about AI for AI\u2019s sake.<\/p>\n

What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>The goop Podcast<\/em> has stopped me in my tracks during many a walk. Gwyneth brings together thought leaders, culture changers, creatives, founders and CEOs, scientists, doctors, healers, and seekers, providing in-depth conversation that is fresh, provocative, and causes me to think differently. I love her support of female entrepreneurs, the clean beauty line, and how she unapologetically embraced 50\u2014discussing all of the things from aging, menopause, sex drive, and friendship with a fresh, honest voice. She embodies lifting as you climb.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Christine Guilfoyle is president of SeeHer, a global initiative founded by the Association of National Advertisers focused on increasing representation of women and girls in marketing, media, and entertainment. She spent much of her career […]<\/p>\n","protected":false},"author":1,"featured_media":21528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\nCoworking with Christine Guilfoyle | Brandiary<\/title>\n<meta name=\"description\" content=\"Each week, we spotlight Marketing Brew readers in our Coworking series. 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