{"id":21500,"date":"2024-09-04T22:02:25","date_gmt":"2024-09-04T22:02:25","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21500"},"modified":"2024-09-04T22:02:26","modified_gmt":"2024-09-04T22:02:26","slug":"amazon-takes-its-media-business-to-wpp-and-omg","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21500","title":{"rendered":"Amazon takes its media business to WPP and OMG"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-f998fa3-1 eLdHEA inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-9c73a528-12 hxLtlS inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-9c73a528-12 lkyzwa inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">Amazon\u2019s media business finally has a new home.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">The company will give its business to WPP and OMG, concluding a lengthy search that was first reported by Marketing Brew last September.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">OMG will handle Amazon\u2019s business in the Americas, with WPP overseeing the business in EMEA and APAC. IPG Mediabrands previously had the account, which it first won in 2013 according to Adweek, and will still oversee AWS, Amazon Business, and Amazon Ads.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">\u201cWe appreciate the discussions with all the world-class agencies we met during our search. We particularly want to thank IPG, who has been a fantastic partner over the last 10+ years, and we\u2019re grateful for all their work and continued partnership for the other significant areas of our advertising business, including AWS, Amazon Ads, and Amazon Business,\u201d Amazon spokesperson Margaret Callahan said in an emailed statement.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>$$$<\/strong>: Amazon spent $20.3 billion on \u201cadvertising and other promotional costs\u201d globally last year, according to the company\u2019s annual report.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/09\/04\/amazon-takes-its-media-business-to-wpp-and-omg?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Amazon\u2019s media business finally has a new home. The company will give its business to WPP and OMG, concluding a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21500","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon takes its media business to WPP and OMG | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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