{"id":21491,"date":"2024-09-01T21:59:00","date_gmt":"2024-09-01T21:59:00","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21491"},"modified":"2024-09-01T21:59:01","modified_gmt":"2024-09-01T21:59:01","slug":"coworking-with-john-sampogna","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21491","title":{"rendered":"Coworking with John Sampogna"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-f998fa3-1 eLdHEA inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-9c73a528-12 hxLtlS inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-9c73a528-12 lkyzwa inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">John Sampogna is CEO and co-founder of Wondersauce, an agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences. He\u2019s created work for brands like Brookfield, L\u2019Or\u00e9al, Scott\u2019s, and Subway.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>How would you describe your job to someone who doesn\u2019t work in marketing? <\/strong>Imagine you have something awesome to share, but you\u2019re not sure who would appreciate it or where to find people who would. I consider what I do to be matchmaking. My team and I figure out where potential customers are spending their time online and make sure that the brand\u2019s message gets in front of them.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>Favorite project you\u2019ve worked on? <\/strong>My favorite projects are those that become a true partnership, where the client values our expertise as much as we value theirs. It transforms from a vendor relationship into a collaborative effort, where we share insights and work closely towards a common goal.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">An example of such a partnership can be seen through our five-year client relationship with Sixpenny and our recent collaboration with Dairy Farmers of America. Both of these clients are exciting, creative partnerships that highlight the strength of mutual trust and shared ambitions in producing excellent results.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>One thing we can\u2019t guess from your LinkedIn profile: <\/strong>I\u2019ve been taking guitar lessons since I was a child, and I still take lessons to this day from a phenomenally skilled 21-year-old Berklee graduate.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m most optimistic about brands shifting from a heavy focus on performance marketing to a balanced approach that integrates brand storytelling and traditional marketing. This trend allows the industry to move beyond metrics like return on advertising spend and cost-per-click, enabling them to focus on true long-term brand-building. Of course, measurability is important, but over the last few years, it feels like we have been launching campaigns to deliver polished analytics reports.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">On the flip side, there is a misconception that brands should only work with highly niche specialists, resulting in siloed marketing efforts and multiple partners running different aspects like media, creative, and e-commerce. Integrated marketing is crucial today, and it\u2019s possible to achieve the management of such with the right single partner. Siloed approaches risk missing out on synergies and holistic understanding of the customer journey.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I know this is bad to admit, but I really don\u2019t listen to any marketing or advertising-related podcasts. I draw marketing inspiration from a variety of sources and types of media rather than just one. I have found that having diverse interests across different fields helps inform and enhance my creative approach to marketing.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/08\/29\/coworking-with-john-sampogna?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with John Sampogna | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21491\" \/>\n<meta property=\"og:locale\" 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