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For one night, the WNBA is living in a Barbie world.<\/p>\n
At Friday night\u2019s matchup between the Chicago Sky and Indiana Fever, the Barbie brand debuted its latest campaign and slogan, \u201cGive Limitless Possibilities.\u201d The campaign centers around a short film introduced at the game, which shows children playing with Barbie dolls while adults reflect on the traits and opportunities they wish they could give in kids, like curiosity, imagination, confidence, and heart.<\/p>\n
The work is meant to leverage the growing momentum behind women\u2019s sports, and basketball in particular, to reinforce Barbie\u2019s brand messaging ahead of the holiday shopping season, Krista Berger, SVP of Barbie and global head of dolls at parent company Mattel, told Marketing Brew.<\/p>\n
\u201cWe know that the world is paying attention to women\u2019s sports in general like never before,\u201d Berger said. \u201cThe WNBA has such exciting momentum and energy behind it, and I would argue that this is one of the most anticipated sporting games, post-Olympics, of the year.\u201d<\/p>\n