{"id":21474,"date":"2024-08-26T21:49:28","date_gmt":"2024-08-26T21:49:28","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21474"},"modified":"2024-08-26T21:49:29","modified_gmt":"2024-08-26T21:49:29","slug":"coworking-with-ryan-nelsen","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21474","title":{"rendered":"Coworking with Ryan Nelsen"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-f998fa3-1 eLdHEA inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-9c73a528-12 hxLtlS inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-9c73a528-12 lkyzwa inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">Ryan Nelsen is CMO of the programmatic advertising platform StackAdapt, where he leads global marketing, communications, and brand. He\u2019s also held marketing roles at the experience management company Qualtrics and at MX, a financial services company.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>Favorite project you\u2019ve worked on? <\/strong>There have been so many favorites, and a fun one is from when we created the Qualtrics X4 Summit. We doubled the number of attendees each year, culminating in 15,000 leaders joining to hear about all of our innovations with guest speakers Oprah, then-President Obama, and Richard Branson.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">During my time at MX, we continued bringing people and technology together with guests including Matthew McConaughey, will.i.am, Allyson Felix, Jason Sudeikis, Peyton Manning, and Ryan Tedder. I\u2019m fascinated by people who have become the best in the world at what they do, including learning from people like Michael Phelps.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>What\u2019s your favorite ad campaign? <\/strong>Anything that Ryan Reynolds touches is pure gold. I love the nostalgia they brought back with Rick Moranis in the Mint Mobile commercial. Tying <em>Honey, I Shrunk the Kids<\/em> to shrinking costs was clever.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">Another one that stood out to me was the CeraVe Super Bowl ad with Michael Cera. Knowing my wife buys their products, it made me laugh when they connected our worlds with the perfect name crossover.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>One thing we can\u2019t guess from your LinkedIn profile:<\/strong> I\u2019m a girl dad to four smart, amazing daughters. I\u2019m passionate about creating a better world for them and women everywhere.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>What marketing trend are you most optimistic about? Least?<\/strong> I hope we continue to build human connections at scale. In mid-market and enterprise, people buy from people they trust. I believe that will continue and relationships will drive decisions.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\">With the proliferation of AI-generated content I\u2019m seeing a lot more quantity over quality, which I am least optimistic about. Companies are using AI to generate content, but as consumers we\u2019re not typically using AI to consume it. Noise is everywhere and time is our most valuable asset. So even though your team is saving time generating content with AI, they could be wasting your audience\u2019s time and losing trust if the content doesn\u2019t exceed expectations.<\/p>\n<p class=\"dist__StyledText-sc-9c73a528-12 brYTDW\"><strong>What\u2019s one marketing-related podcast\/social account\/series you\u2019d recommend? <\/strong>I like the dynamic of the <em>All-In Podcast<\/em>, from the topics they discuss to their debates around different economic opinions and worldviews. It\u2019s normally a good discussion on trending topics, and they argue different views to share their perspective, often backed by data or historical context.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/08\/26\/coworking-with-ryan-nelsen?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Ryan Nelsen | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=21474\" \/>\n<meta property=\"og:locale\" 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