\n
At the first White House Creator Economy Conference last week, President Biden called creators \u201cthe future\u201d and joked about how he could be part of it.<\/p>\n
\u201cYou are the breakthrough in how we communicate,\u201d he said. \u201cAnd that\u2019s why I invited you to the White House, because I\u2019m looking for a job.\u201d<\/p>\n
The event, hosted by the White House\u2019s Office of Digital Strategy, aimed to discuss issues like AI, privacy, pay equity, and mental health. Deputy Treasury Secretary Wally Adeyemo and Domestic Policy Advisor Neera Tanden were among those who hosted panels on the topics.<\/p>\n
\u201cI think the changes in this space have been so quick and dynamic and so fast with things like AI\u2026it\u2019s nice to know that the government is taking it seriously,\u201d Julian Reis, CEO and co-founder of creator marketplace company SuperOrdinary, who didn\u2019t attend, told Marketing Brew.<\/p>\n
Around 100 creators were present, including Nick Arrington, who told us via email that he found the discussions around AI and misinformation to be \u201cthought-provoking.\u201d He said the representation of creators in the room spanned a variety of platforms and specialties, including health\/wellness, beauty, and sports.<\/p>\n
\u201cMy likeness is used in memes across the internet,\u201d Arrington told us. \u201cAlthough I enjoy the exposure and they often give me a good laugh, I am not being compensated for these images. I wanted to hear what the federal government had to say about protections around things like this.\u201d<\/p>\n
Plus, he added, \u201cwhen the president of the United States calls, you show up. Full stop.\u201d<\/p>\n
Elephant in the room? <\/strong>In April, President Biden signed a bill into law that could ban TikTok in the US as early as next year and not long after, a group of TikTok creators sued the US government, arguing that the law infringes on the right to free speech. Arrington told us the TikTok bill was not discussed at the event, nor was anything election-related outside of the \u201ccivic duty to vote.\u201d<\/p>\n\n
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Get marketing news you’ll actually want to read<\/h5>\n
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n
Politically charged:<\/strong> Beyond the event, election content is top of mind for some creators. Thomas Waters, founder and European CEO at creator agency Billion Dollar Boy (BDB), told Marketing Brew that \u201cthere\u2019s a lot of appetite from US creators\u201d to talk about the election, particularly on TikTok.<\/p>\nA recent poll from the agency found that around 28% of US creators have been approached by political organizations to produce content for the 2024 presidential election so far.<\/p>\n
That may not be to some brand partners\u2019 liking: Waters said some clients are considering their \u201ccause-led\u201d messaging and whether to push certain campaigns to the new year, depending on the political climate. The New York Times recently reported that some advertisers are looking at ways to predict if influencers might be likely to post about politics using tools like AI.<\/p>\n
Even with potential risks, Waters doesn\u2019t expect creator political involvement to slow down between now and November, given how much he thinks it\u2019s already exceeded the 2020 election.<\/p>\n
\u201cWe\u2019re already seeing that on both sides of the aisle,\u201d he said, citing the 70 creators at the RNC, Trump\u2019s stunts with creators Jake and Logan Paul and Adin Ross, Vice President Harris\u2019s very online campaign, and creator plans for the DNC, where more than 200 creators have been given credentials.<\/p>\n
Reis agreed, saying creators are \u201cgoing to be a big part of the next 100 days.\u201d<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"At the first White House Creator Economy Conference last week, President Biden called creators \u201cthe future\u201d and joked about how he could be part of it. \u201cYou are the breakthrough in how we communicate,\u201d he said. \u201cAnd that\u2019s why I invited you to the White House, because I\u2019m looking for a job.\u201d The event, hosted […]<\/p>\n","protected":false},"author":1,"featured_media":21455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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