{"id":21440,"date":"2024-08-14T21:15:51","date_gmt":"2024-08-14T21:15:51","guid":{"rendered":"https:\/\/mysourcefunding.com\/?p=21440"},"modified":"2024-08-14T21:15:53","modified_gmt":"2024-08-14T21:15:53","slug":"nike-tops-the-inaugural-olympics-ad-meter","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=21440","title":{"rendered":"Nike tops the inaugural Olympics Ad Meter"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-13447495-1 hQuTLW inline-subscribe\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-fdc976c-0 iTWzCH dtoEFc\">\n<h5 class=\"dist__StyledText-sc-90cce694-12 hqfIap inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-90cce694-12 htlyFZ inline-subscribe\">Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\">Winning isn\u2019t for everyone, Nike proclaims in its latest ad campaign\u2014but Nike just won a gold medal.<\/p>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\">The \u201cWinning Isn\u2019t For Everyone\u201d campaign\u2014voiced by Willem Dafoe and featuring Olympic gold medalists including LeBron James, Sophia Smith, and A\u2019ja Wilson\u2014topped USA Today\u2019s first Olympics Ad Meter, a spinoff of its Super Bowl Ad Meter.<\/p>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\">Dick\u2019s Sporting Goods and Volkswagen took the silver and bronze medals, which were decided by a panel of 10 USA Today editorial employees based on factors like creativity, storytelling, messaging, and production value.<\/p>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\"><strong>Going for gold:<\/strong> \u201cWinning Isn\u2019t For Everyone\u201d topped the podium because it\u2019s \u201cvisually compelling\u201d and \u201chighlights Nike\u2019s mission,\u201d according to USA Today. The 90-second spot shows Olympians competing while Dafoe asks \u201cAm I a bad person?\u201d and lists traits that can be seen as negative while also being associated with elite athletes, like being \u201csingle-minded,\u201d \u201cdeceptive,\u201d and \u201cobsessive.\u201d Despite winning the Olympics Ad Meter, the campaign has gotten mixed reviews, with some in the ad industry questioning its message.<\/p>\n<p><iframe loading=\"lazy\" title=\"WINNING ISN\u2019T FOR EVERYONE | AM I A BAD PERSON? | NIKE\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/pwLergHG81c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\">\u201cI thought it was a great ad,\u201d Ad Meter editor Rick Suter said. \u201cYou have Willem Dafoe, who could voice-over a grocery list and I would be like, \u2018That\u2019s amazing.\u2019 He\u2019s got that charisma that can come through even in a voiceover, and just the way it was shot, the editing and everything, I think is really good.\u201d<\/p>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\"><strong>Second to <del>none<\/del> one: <\/strong>Dick\u2019s Sporting Goods won silver with its \u201cBig Moments Everyday\u201d ad, which features a compilation of young athletes competing set to \u201cChariots of Fire\u201d by Vangelis. It \u201ctruly captures what makes sports so wonderful,\u201d USA Today wrote, hitting a \u201cmarketing sweet spot of heartwarming inspiration and a dash of comedy in under a minute.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Big Moments Every Day\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/uVSNWBPrKGM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\"><strong>Last, but not least: <\/strong>Volkswagen was awarded bronze for its \u201cWater Girl\u201d ad promoting the Atlas SUV. Directed by Oliva Wilde, the spot also leans into the natural charm of kids, following a young girl as she fills various cups with water to bring to a soccer game. It\u2019s well-produced and highlights a product release while simultaneously having \u201cimpactful messaging,\u201d according to USA Today.<\/p>\n<p class=\"dist__StyledText-sc-90cce694-12 gOnUsl\">\u201cIf I would have watched that ad cold, without knowing a ton about it, just the visuals of it and the way it was cut and everything, [I could tell] that\u2019s definitely someone who understands filmmaking in some regard,\u201d Suter said. \u201cYou see that with Super Bowl commercials when they bring in these filmmakers.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"The Volkswagen Atlas | Water Girl\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/7sSdZE72Wts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/08\/13\/nike-olympics-ad-meter?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Winning isn\u2019t for everyone, Nike proclaims in its latest ad campaign\u2014but Nike just won a gold medal. The \u201cWinning Isn\u2019t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-21440","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike tops the inaugural Olympics Ad Meter | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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